Page 58 - KYTE INDIA E-MAGAZINE

ITC Ltd—part-owned by British American Tobacco— dominates the cigarette market in
India with 77% of the total sales by volume. Godfrey Phillips India follows with 9% of the
market, and VST Industries accounts for 8%. Philip Morris International and Japan Tobacco
hold 3% and 2% respectively. In 2016, nearly 85 billion cigarettes were sold in India.
7
Bidi rolling in India is a cottage-based industry employing mainly women and children. Bidis
outsell cigarettes by a ratio of eight to one (8:1) in India.
8

SO ONLY CORONA IS NOT THE ENEMY

WE HAVE SO MANY WITHIN US.