Page 1 - November Newsletter

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P A P A K U R A
Life Property

November 2019

Insight, Advice, News, Guidance and Entertainment

It is getting drier and warmer and it's GREAT!
We are sharing an Article by Brenda Ward this

month, who looks at the money personality of

each of the generations and how world events

can shape your view of life and security.

WHAT’S YOUR MONEY

GENERATION?
Experts have discovered that world events and the trends around you can affect each generation’s
spending and saving behaviour.

Labels have sprung up to describe these generations. At first, they were created so marketers could better

sell to us and later, they helped us understand how other people think.

Baby Boomers are the only ‘official’ generation, as defined by the US Census department. The others were
created later: Generation X, the Millennials, Gen Z, and then, for the earliest generation, we labelled our
seniors the Silent Generation. These catch-all labels are often eerily accurate, but remember, these
assumptions are not true for everybody.

THE SILENT GENERATION
Born: 1920-1946 - Now aged roughly 73 to over 100

The Silent Generation are in retirement after surviving upheaval, war and depression. The earliest of this
generation were born soon after the First World War, and most of them lived through the Great Depression

of the 1930s and the Second World War. High numbers of young men were killed in the war, leading to an
imbalance in the sexes. People knew times of fear, and there were food shortages, so people were frugal.
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P A P A K U R A
Life Property

is happily brought to you by
Chris Grantham 0274 960 959 c.grantham@barfoot.co.nz

Karen McGehan 027 296 1449 k.mcgehan@barfoot.co.nz