Page 3 - Focus on Prevention: Strategies and Programs to Prevent Substance Use
P. 3
Focus On Prevention
Contents
About This Guide .............................................................................................................. 1
Focus On Fact Sheets ........................................................................................................ 4
The Strategic Prevention Framework......................................................................... 5
Prevention Theory ............................................................................................................ 7
Risk and Protection .......................................................................................................... 9
Community Needs ......................................................................................................... 11
Strategies That Work .................................................................................................... 13
Issues and Audiences .................................................................................................... 17
Community Partners .................................................................................................... 19
Connecting With Your Audience ............................................................................. 23
Social Marketing ............................................................................................................ 27
Media and Social Media .............................................................................................. 31
Evaluation ......................................................................................................................... 35
Event Timeline ................................................................................................................ 39
Sample Materials ............................................................................................................ 48
Resources .......................................................................................................................... 55
