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THE OBESITY SPACE
Mirror Mirror A Field Perspective
Amir Elsayed – Executive OCS – San Antonio East Territory
April 2023 Obesity Activation Showdown – West Area Finalist August 2023 Cardiovascular Disease Comorbidities Showdown – West Semi-
Finalist
For me, the Mirror Activity was a fun exercise. While it seemed a bit awkward at first, I mean, who likes to look at a live video of themselves speaking to oneself, it proved to be a valuable tool to further evaluate my effectiveness in articulating the message. As this is something we do, day in and day out, it felt
natural to me.
The first experience for the Activation Showdown was amazing! We had an opportunity to fly to the home office, where we felt like a Novo Celebrity! The Brand Team had an entire production set up with lights and cameras! We had the opportunity to do a live presentation to the entire brand team and several others at the home office. Serving as the official judges were Vince Lamanna,
Anna McCaughan, Aneil Batra, and others. It was truly a great experience!
While the second experience didn’t include a trip to the home office, its significance was just as momentous. My goal was to make it to the finals again. However, I was excited to see Leilani Wrbanek, representing the West Area,
deliver an exceptional detail and win the overall Comorbidities Showdown!