Page 5 - VT Vibe Newsletter Sept 2019 FINAL FINAL
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The Keep it Clean initiative is designed to increase
producer awareness about the need to protect our export
markets. It’s very important that everyone in our industry
is aware of the importance of proper pesticide usage to
ensure that we can continue exporting to our end users.
The Keep it Clean website https://keepingitclean.ca/ is a
great resource to educate ourselves and our customers
on the steps we need to take to ensure that our markets
remain open. We have also shipped hard copies of KIC’s
pocket guide to each of our facilities that can be handed out
to producers. Please continue making this a topic in your
conversations with customers.
Canola Cereals Pulses
Expo-Champs show
ALL ABOUT PULSES
Charles Vincent, Customer Service Representative at our Bécancour The word pulse originates directly from the
processing plant, recently represented Viterra at the Expo-Champs trade Latin ‘puls’ meaning “thick gruel, porridge,
show at St-Hyacinthe, QC. The show attracted nearly 18,000 visitors mush.”
and provided a great opportunity to raise awareness on Viterra’s oilseed
processing business and promote Viterra’s oil products. Humans have relied on pulses for centuries.
Archaeological remains found in modern
day Turkey indicate that farmers grew
chickpeas and lentils as far back as 7000 -
8000 B.C.
It takes just 43 gallons of water to produce
Charles Vincent one pound of pulses, compared with 216 for
in the Viterra soybeans and 368 for peanuts.
booth at Expo-
Champs. As nitrogen-fixing crops, pulses actually
enrich soils rather than deplete them of
nutrients during the growing process.
Pulses help to improve food security
because as dried seeds, they can be stored
for a long period of time without a decrease
in nutrition.
Pulses are drought-tolerant and hardy
under frost conditions, making them
suitable to a wide range of environments.
The Viterra
booth at Expo- Pulses are good sources of protein, fiber,
Champs in St- and folate as well as calcium, iron, lysine,
Hyacinthe QC. and vitamin C.
In low-income countries, pulses contribute
about 10 percent of protein intake and 5
percent of energy intake.
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