Page 3 - Viterra Vibe_March 2025 (Final)
P. 3

Message from Kyle








       I’m pleased to introduce the          For the balance of 2025, we
       spring edition of the Viterra Vibe,   expect volumes to remain in line
       our first issue for 2025. As always,   with expectations while margins
       we have some great examples           are anticipated to remain under
       of what we’re doing across our        pressure. As we look ahead to
       business to ensure we remain          seeding, above average snowfall
       a leader in our industry, as well     accumulation over the winter in
       as profiling our people who are       most areas of Western Canada
       integral to our success as a          should provide good moisture
       team. Please continue reaching        conditions ahead of spring
       out to us anytime at viterra.         seeding.
       communications@viterra.com
       with your story ideas for upcoming    We need to understand what’s
       issues.
       As you’re aware, in recent               in our control and take the
       weeks there have been several          appropriate actions to ensure
       developments on the trade              we meet the expectations of
       front which has created some                  us as a business.
       uncertainty in our industry and
       several others. This situation
       continues to evolve, and we           From an integration perspective,
       continue to work very closely with  we continue to move through            showcase for the latest products
       our industry associations so that     the final stages of our divestiture   and innovations in our industry,
       the right message is shared with      commitments in Europe, and           as well as a productive forum for
       decision makers at various levels     continue to engage positively        learning and meaningful dialogue
       of government.                        with the regulatory authorities      about how we move forward as
       In the meantime, we need to           in China. In terms of branding,      an industry. We are excited about
       continue being resilient and          work has begun towards planning      this year’s new show dates, which
       navigate through this marketing       the future rebranding of Viterra     we believe are a complementary
       environment and the challenges it     to Bunge. While Viterra will         fit within our farmers’ planning
       presents. We need to understand       formally identify as Bunge on        cycle, allowing them to make key
       what’s in our control and take the    legal day one, it will take time     business decisions before the
       appropriate actions to ensure we      to roll out the Bunge brand          seeding season begins.
       meet the expectations of us as        across the business. Our rebrand     Thanks to all of you for your hard
       a business. This means working        approach focuses on a smooth         work and continued dedication to
       closely with our farm customers       and efficient implementation of      Viterra.
       and being creative in finding         the Bunge brand, while ensuring
       marketing opportunities for their     these activities do not cause any    Stay safe,
       crops. We also need to keep our       disruption to our business.          Kyle
       focus on operational excellence,      Lastly, this week Regina is hosting
       staying focused on proper             Canada’s Farm Show of which
       execution at our facilities and       Viterra is the presenting sponsor.
       being as efficient as possible.       This event is always a great





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