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dream big








                 Comcast was at an inflection point,

                 transforming from a traditional cable

                 company to a technology firm with a

                 company-wide re-commitment to

                 “dream big” and to deliver a superior

                 customer experience.




                 I wrote the initial narrative for “dream big,”

                 as well as co-led the multi-platform internal

                 communications strategy and its multi-year,

                 cross-company implementation. This

                 included: live, all-employee broadcasts; an

                 online manager implementation playbook;

                 employee guide; leader guide; external

                 advertising previews; digital signage,

                 integration with the annual employee survey

                 and more.


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