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dream big
Comcast was at an inflection point,
transforming from a traditional cable
company to a technology firm with a
company-wide re-commitment to
“dream big” and to deliver a superior
customer experience.
I wrote the initial narrative for “dream big,”
as well as co-led the multi-platform internal
communications strategy and its multi-year,
cross-company implementation. This
included: live, all-employee broadcasts; an
online manager implementation playbook;
employee guide; leader guide; external
advertising previews; digital signage,
integration with the annual employee survey
and more.
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