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dream big

Comcast was at an inflection point,

transforming from a traditional cable

company to a technology firm with a

company-wide re-commitment to

“dream big” and to deliver a superior

customer experience.

I co-developed the initial messaging and

narrative for “dream big,” as well as co-led

the multi-platform internal communications

strategy and its multi-year, cross-company

implementation. This included: live, all-

employee broadcasts; a manager

implementation playbook; employee guide;

leader guide; external advertising previews;

print samples for employees; digital signage,

integration with the annual employee survey

and more.

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