Page 60 - Gay Armada - 25 Best Kept Secrets of Gay Beachwear
P. 60

FINDING THE BEST KEPT SECRETS

    THROUGH ALL POSSIBLE SOURCES                                                          WHERE WE
                                                                                           LOOKED


      Like everything in the Gay Armada, this
      accidentally got bigger than we intended it to.    TRAVELING        BEACH-          INSTAGAYS          BRANDS          MARKETING
      Somehow a fun little blog post felt like a         BOYS          LOVING BOYS                                           & EXPERTS
      dissertation!…but we persisted!  …mostly
      because we planned to do this for a prior trip,
      so Covid gave us an extra year to finish!           Gay Armada
                                                           & Cruises         NYC / FIP         Models         Swim Brands        Instagram
      We reached out to samples that felt like a bit
      of “everybody” leaning hardest on our
      biggest (and THOTiest?  Haha) guru sailors,         Global Gay      East: DC / Bos /     Amateur        Self-Identified     Blogs &
      swimmers and friends                                 Travelers       Reho / Ptown        Models          Competitors       Followers

      We limited to actual apparel people had
      owned / worn / used / tried on / etc.,
      regardless of any marketing efforts or              Circuit Party      Midwest:       Photographers        Retail          Swimmers
      photo work and…                                      Regulars        Chicago / DEN                       Competitors

      We Found:                                          Mixed Budget     West:  LA / SF /   Aficionados &

      OVER 300+ SWIM BRANDS                                 Groups         SEA / Canada     Clothes Buyers     Web Shops          Searches
            and / in
      OVER 500+ WEB SHOPS…                               Diverse Ethnic    South: Florida                                         Activity
                                                          & Natl. Input      / ATL / TX      Photo Sites      Entrepreneurs      Sponsors
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