Page 7 - Meadowhall 25th Anniversary: The Star Special Supplement

2015
Saturday,September5,2015 www.thestar.co.uk
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But what does the history of Meadowhall and its plans for the future tell us about the changing nature of retail and consumer’s changing habits which have led to this change?
In common with the other five super-regional centres, the original Meadowhall tenant line-up has changed beyond recognition. As the asset manager and joint owner, British Land is very much on the front foot, creating opportunities for retailers and driving change.
More than 70 long-term lettings have been signed in the last three years and 183 new shopfits were undertaken during the same period.
Meadowhall now has the highest retail conversion rate of any regional mall in the UK. The Oasis Dining Quarter was refurbished in 2011 at a cost of £7 million and has since attracted brands including Giraffe, Carluccio’s, Chaobaby and Wagamama.
The result is that catering spend has increased by 35%.
More recently, a £3 million refresh of the Park Lane area of the centre along with a targeted leasing and marketing campaign has attracted more premium retailers including The White Company, Jigsaw and White Stuff.
2012
£7m Oasis Dining Quarter launch.
These additions complement Meadowhall’s existing premium offer which includes LK Bennett, Reiss and Kurt Geiger.
One big change since Meadowhall was built is the need for landlords to focus on the shopper themselves.
In 1990 the relationship with the public was very much at arm’s length: that was the retailers’ business.
Now, advances in technology have brought British Land and its peers into closer contact with the shoppers themselves. Consumers now
expect first-class websites, promotions and free wi-fi and to be able to seamlessly use all of a retailer’s channels at a shopping centre or park.
Spending £50 million on refurbishing Meadowhall in its 25th year will ensure that it continues to meet the needs of the consumer both now and in the future.
AL :S
r
ONSORS EFFIELD CITY
SUNDAY E FOOTBALL
£900m RETAIL SALES
2013 LAUNCHED WORLDS FIRST VIRTUAL GIFT CARD
HOLD THE WORLD FOR MOST LIVE
MANNEQUINS IN A SHOP WINDOW (1999)
BETWEEN 2010 & 2016
WE WILL HAVE SAVED ENOUGH ENERGY
TO POWERBLACKPOOL ILLUMINATIONS FOR 46 YEARS!
WE RECYCLE 2600 TONNES OF WASTE A YEAR
SINCE 1992 WE’VE RECYCLED ENOUGH WASTE TO GO OVER MOUNT EVEREST 19 TIMES!
WE HAVE A PIONEERING
BOREHOLE THAT SUPPL ES OVER 181VILLI0N
LITRES A YEAR
2008
First centre in UK to install electric car charging points.
2003
2004
Simon Cowell switches on the Christmas lights.
Here’s to the next 25 years!
2014
Next Home and Garden & Costa Coffee commences development of surrounding lands.
2015
£50 million mall refurbishment commences.
2006
First UK shopping mall to introduce a Resource Recycling Centre (RRC).
Meadowhall hosts the region’s race for life event for
first time. Raising funds for cancer research UK.
Meadowhall Fan Park to celebrate the Tour de France starting in Yorkshire.
2013
First shopping Centre in the UK with fully LED lit mall.
2009
2010
a ic gold medalist Jessica Ennis es Christmas Light Switch-On
2011
2013
2013
2014
2008
2013
2012
Concert.
AWARDED SUSTAINABILITY
GOLD AWARD IN 2014
(British Council of Shopping Centres)
FIRST CENTRE IN UK TO INSTALL ELECTRIC CAR
CHARGING POINTS
FIRST UK SHOPPING MALL TO INTRODUCE A RESOURCE RECYCLING CENTRE (RRC)
SUSTAINABILITY