Page 36 - Redbrik: Property and marketing Autumn/Winter 2019

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NOT MOVED FOR A DECADE?
HERE’S YOUR STARTER FOR TEN
WRITTEN BY
DAVID COOPER
DAVID.COOPER@REDBRIK.CO.UK
If you’ve not moved in the last decade but are thinking of selling in the coming months, it’s important to get clued up about the modern-day property market before you embark on the process.
Back in 2009 Gordon Brown was Prime Minister, Woolworths was still operating on the high street and swine flu was the country’s biggest health scare.
Time flies and life changes. And
the property market is no different, transforming beyond recognition in the last 10 years.
So, where do you start and what do you need to know?
Selling a property is no longer a case of simply featuring a couple of images and some basic text in the local newspaper property guide. At Redbrik, our experts deliver a totally unique and innovative approach to marketing which ensures we achieve an average of 99.3 per cent of the asking price.
Stunning, glossy brochures, interactive floor plans, expertly shot images and staging advice all play a key role
in helping our clients achieve the maximum property price.
Rightmove was still in its infancy in 2009 but online digital marketing is now a crucial element of selling your home. At Redbrik we understand this, so we ensure your property features on all three of the leading ‘portal’ websites including Rightmove, Zoopla and OnTheMarket.
We also use tools such as Rightmove’s
‘Featured Property’ and ‘Premium Display’ to increase the number of online views your property receives, and our homes appear on search sites like PrimeLocation, newspaper websites The Times, The Telegraph and the Mail Online, as well as MumsNet.
Homeowners are now moving more often than they were previously (according to Land Registry and Registers of Scotland data) – on average every 21 years – and sellers are benefiting from the explosion in social media use.
Facebook, Twitter and Instagram are now some of the most popular and effective ways to target your property to potential buyers. Fast becoming
an alternative property guide and with a combined global audience of almost four billion users, our experts use these social media platforms to post bespoke adverts for clients to reach
redbrik.co.uk
STARTER FOR TEN