Page 91 - AI & Machine Learning for Beginners: A Guided Workbook

What You Will Learn:

The Rise of Data-Driven Marketing

• Collection and Analysis: Uncover how companies
meticulously gather and scrutinize personal data to market
products and services tailored to consumers' searches,
behavioral habits, and purchasing patterns.
• Behavioral Insights: Learn how businesses leverage these
insights to create highly personalized marketing strategies that
drive consumer engagement and loyalty.

Social Transformation Through Data

• Habit-Changing Services: Understand how some companies
provide services designed to alter consumer habits, leading to
significant and sometimes irreversible social changes.
• Impact on Society: Explore the broader implications of these
changes on social norms, behaviors, and interactions.

Personal Data as the New Currency

• Value Exchange: Delve into the concept of personal data as a
form of currency that individuals readily exchange for
convenience, entertainment, and instant gratification.
• Economic Implications: Examine the economic impact of this
data exchange on both consumers and businesses.

Surveillance Capitalism and Privacy Concerns

• Business Model: Investigate the emergence of surveillance
capitalism, where companies profit from the extensive
monitoring and analysis of personal data.
• Privacy Issues: Analyze the privacy concerns arising from this
model and the potential risks to individual freedoms and rights.

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