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Chapter Nine
MONETIZING
YOUR DATA
his chapter will explore why our personal data
is valuable; You’ve probably seen stories in the
Tmedia about how search engines and social media
platforms sell your personal information for a lot of
money.
But have you considered selling your personal data to
Microsoft, Twitter, Google,Pinterest, or Facebook?Such
corporations already track every mouse movement
you make, collecting data that is used by advertising
companies to show you targeted ads based on your
interests. However,do you haveto reallyhaveto giveyour
data away for free? You might as well make a couple of
dollars yourself by monetizing this data, but before we
get there, let’s define data monetization. Here’s a quick
rundown:
Have you ever been distracted by an advertisement for
an item of interest while using Facebook?
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