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CONCLUSION

development of a possible, soon-to-be-mainstream,
virtual world that will immerse the average online user.
This new digital world will not only create new lived
experiences and economic opportunities, but it will
also create opportunities for advertisers, entertainers,
creators, and businesses,all of which will be driven by AI
and data. Comparable experiences already exist in the
gaming and simulation industries.

And of course, we cannot mention innovative Metaverse
applications without mentioning the blockchain which is
another technology innovation underpinned by data. It is
adecentralizednetwork with built-in checks andbalances
on which AI driven innovative solutions and applications
live. NFTs have their inherent digital ownership rights
and signature, and are spawning their own AI-driven eco-
system.

We’veseen how the Web has progressed from Web 1.0
to Web 2.0,and it’s now on its way to the future AI-driven
Web 3.0, which will be interconnected with everything,
while the dark web lurks in the shadows.
In closing this book, we’ve seen how our personal data
has become such a valuable commodity that it has
spawned and transformed industries, and how the race
for data supremacyis concentrated in the hands of a few
tech behemoths.
We’ve also seen how simple it is to trade our data/
information for convenience,entertainment, and instant
gratification, while others collect and harvest it to gain
insights into our behavioral psychology, allowing them
to develop innovative products and services that not
only fuel business growth, but also shape the future of
business and society.

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