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Chapter Six

SOCIAL MEDIA

AND YOU

ocial media is defined by its interactivity,
connectivity, and user-generatedcontent. Intoday’s
S culture, social media usage has become a daily
requirement. Two of the most common uses of social
media are decision-making and social engagement.
Social media is one of the best ways to connect with
people both locally and globally. Social media can
influence consumer purchasing decisions in a variety of
ways, including reviews, marketing strategies, and paid
advertising. Essentially, social media has a significant
impact onourabilityto interact,form connections,acquire
and disseminate information, and make decisions.

Here, we will discuss the impact of social media (both
good and bad) and how it is used, as well as habits and
patterns observedfrom its variousapplications. However,
we will go into greater detail about social media later on
in the book, particularly as it relates to your data.

According to variousreports including areport byStatista
Research & Analysis, a leading provider of market and

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