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5
THE CASH MACHINE
Learn to Earn

In the Wealth Cycle Process, it’s imperative to have a Cash Machine. To do this, you must move out of our
permission-based society and make it happen. There’s no longer room for you to wait for someone to give you more
money. You can increase your income by improving the business you currently have or by starting a new venture.
Now wait, stop, don’t protest yet. I know that this may sound like a deal breaker, but I assure you, it isn’t. I’m
talking about a business venture that works comfortably with a skill set you already have. In fact, of the many
definitions of wealth I’ve heard over the years, the one I like best defines wealth as “the act of profuse abundance
through the actualization of one’s skills and gifts.” I believe you can and should use your skills to make money.
Our goal is to take those skills and gifts you have and put you in immediate action so that you can learn a whole
new skill set, that of running your own business. Then, when you do become wealthy, you will have the business
skills—marketing, sales, operations, management, and so forth—to run your life, which will look a lot like a
business, and to create a business for any widget that winds its way out of your brain. For those of you who already
have a business, we’ll make sure we get that business revved up so that you are a true marketing machine,
generating revenues and creating cash. Here’s the sequence:
1. Use a known skill set.
2. Create a viable Cash Machine.
3. Learn business skills.
4. Take those business skills into any arena you desire.

In this book I am going to teach you how to earn. This will not take over your life; the initial goal is just to create
a small venture that will grow slowly. Like the Leonard family, it might already be a hobby that we’ll formalize and
develop into a Cash Machine.

Own Your Outcome
I met Patricia Beasley during a Team-Made Millionaire seminar in Philadelphia. Patricia was 40, divorced, and the
mother of a teenage daughter. A project manager for a Web design firm, making $45,000 a year, Patricia was eager
to start her own summer camp. She came to the Team-Made Millionaire seminar hoping I’d show her the way. I
showed her the way all right—which was away from owning her own summer camp—for now. That was the right
move but at the wrong time.
As you’ve seen in each Gap Analysis, the Wealth Cycle Process requires both passive income from assets and
money from a business venture, that is, the Cash Machine, to sustain and continuously accelerate wealth. The
Entities and Forecasting chapters will describe the multiple tax advantages open to you once you have established
your own business. And as far as direct investing goes, there can be no better direct investment than yourself and
your vision. Your wealth will come from multiple streams of income, and one of them should be your own business.

Bring Your Brain
Though many people understand that a key catalyst to creating more wealth is to make more money, most people
tell me they have no idea how to do that. Most of us were exposed to some aspect of the working world growing up,
but most of us never learned how to earn. In considering your options for a Cash Machine, you may have some big-
dream, pie-in-the sky vision. And although I think you should make it a goal to eventually create a wonderful
business venture, when I talk about you starting your own business, I’m not talking about that. Not yet. You get to
do what you like only after you make money and gain business skills doing what you already know. If you’ve never
owned or managed a business before, chances are that your skill set is quite limited. You just don’t have the
experience. I strongly recommend that you start your first business in an area you are very familiar with. Then you
can take the skills that you’ve learned into the field of your dreams.