Page 5 - UTC2023-24 Strategic Framework: Membership, Acquisition, Engagement, and Marketing Plan
P. 5
Next-Level Approaches For UTC Growth and
Engaged Utilities Of The Future
2022 -2024 UTC Strategic Focus
Advocacy & Policy
Education &
Technology Solutions
Member Engagement
Operational Excellence
The 2022-2024 UTC Strategic Plan identified (4) major strategic focus areas that will enhance value for UTC members
and emphasize the importance of continuous assessment and strategic improvement.
UTC is positioned to take what was learned and apply those lessons to improve upon what is working well, letting go
of what’s no longer of value, and identify new initiatives to elevate the member experience, better serve the
association and the utilities industry, and ensure a succession of diverse and qualified leaders for the organization.
The 2023 Membership Acquisition & Engagement Strategic Framework and Marketing Plan will focus on the
overarching UTC strategic plan that focuses on pillar Member Engagement.
