Page 11 - NAGC Engage Networks and Special Interest Group Monthly Engagement Metrics - June 2021
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June Engagement Tip
Develop monthly content calendar: Get questions straight from your community members to ensure seed
content is natural and seems organic, rather than something you’ve just made up. Establish a reoccurring
automation rule that goes out to engaged members asking for seed content. This can make discussions deeper
and more authentic. (Email the Engage Community Manager to set this up.)
Use the following drivers to help you brainstorm:
1. What are Users Doing?
What are you working on now? Do you have any upcoming events?
2. What are Users Thinking?
What books have you read? What have you learned recently?
3. What are Users Feeling?
What do you like/dislike about_________? What do you think about________?
4. What are Users Fearing?
What are you struggling with? What is your biggest challenge?
“Consistently investigate what gives other people energy.
Be the fan that fuels it.” –Darren Rowse
