Page 26 - Reporter's Handbook 2022
P. 26

Drive Engagement

































                    Deliver a clear, simple message.














                         First three words/seconds







                         are the ones that count.














                        Spice up with a hashtag &







                        tagging another page/people



















                                  Emotion inspires action.













                                              Ask questions, invite







                                    conversation, encourage






                                                                participation.





















                                                                       Visual content garners 87%







                                                                                              more engagement
   21   22   23   24   25   26   27   28   29   30   31