Page 37 - Winning The Nutrition Battle

Our Nutrition Initiative
Annual spend Tata Trusts is looking to make a difference in the area of healthcare by Offering Support: Swasth
Rs 10 supporting programs that will help the underserved become healthy Bharat Prerak Program

and avoid disease.

billion Nutrition is one key area of focus. We work with existing and emerging It is widely held that there are two Indias. The first India is prosperous
and has a rapidly expanding economy that the government aims to
programs and platforms to ensure our community eats right.
make into a $5 trillion economy in a few years. The other, is a stark
divide of children born into poverty and poor health, who will be left out
We are working in the areas of food fortification, maternal care, water of this prosperity. That number runs into millions.
and sanitation, behavioural change communication and poverty
Projects alleviation in an integrated way to reduce stunting in children. Tata Trusts decided to partner with the government to effectively

1500 Our work takes many forms. Our staff could be looking at data to see because malnutrition is one of the biggest problems in India. It deeply
implement the Poshan Abhiyan through Preraks, or support staff,
which areas need more attention, or helping to create awareness on
affects the underserved in India.
poor practises through street performances.

We work with children, adults and the elderly. On some days our
community workers encourage teenagers to ask questions on
Districts covered menstruation and sexual health in safe and unobtrusive ways. On other Why Us
481 days, they work with village leaders to help close the gender gap. Each

day we work with different challenges and use our resources to find
solutions.
We were invited to help with Preraks, because of a sucessful
collaboration with the government to deliver another flagship program,
We look at the big picture and the small details equally. So while we
make Anganwadi’s joyous and safe places for children to be in, we also Swachh Bharat Mission.
States and we also teach children how to wash their hands to stay clean.
The Swachh Bharat Mission aims to clean India, make it free from open
Union Territories We help fortify staples such as flour, salt, oil, and milk to reduce diet- defecation, and improve sanitation infrastructure. Under the program,

covered induced deficiency and ensure the vulnerable eat balanced meals. To Tata Trusts sent out 600 Preraks to help districts deliver the program.
29 Tata Trusts has also created ‘The India Nutrition Initiative’ with a panel As a result of the joint efforts and focussed intervention, India has 622
tackle iodine deficiencies, we iodise the salt.
districts that are now free of open defecation. That’s about 86 percent of
the total 725 districts, making the initiative a resounding success.
of leading experts, in order to develop and advocate an informed
stand on policy relating to nutrition. Tata Trusts is also investing in the
development of a rapid survey tool for effective programming and So, this time, we are supporting the Ministry of Women and Child
planning of a multi-sectoral approach towards nutrition with a data Development to better implement the Poshan Abhiyan.
portal to access numbers on nutrition at the click of a button.
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