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3YFaxing Trends MSPs Should Benet From
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ou might be surprised when you learn unique and easy strategy to generate big revenue BUNDLING: FAXING IS AN
that a customer you serve still relies on BOIRE-LAVIGNE and high pro t margins. ESSENTIAL PART OF THE CORE 4 faxing to run their business. ere’s tens of thousands of MSPs and over
A er all, people once liked driving in fancy by Sébastien Boire-Lavigne, COMPLIANCE: PRIVACY AND 2,000 hosted VoIP providers in the US alone. horse carriages too. Eventually those faded Executive Vice-President and SECURITY REGULATIONS ARE at’s a lot of competition. Failing to
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away from prominence as better alternatives developed.
With chat, email and SMS all increasing in usage over the past two decades, one would think faxing would’ve been sent out to pasture long ago.
But that’s not the case.
In fact, the Fax over IP market has continued to grow 15% annually since 2009. Love it or hate it, faxing is here to stay.
While some organizations have already done away with faxing completely, the heaviest of
fax users, bound by privacy regulations, have not and the latest developments in fax over IP technology will have a transformational impact on their business...and possibly yours.
While fax over IP implementations have le a bad taste in the mouth of many MSPs due to reliability and support issues in the past, that no longer need be the case.
Further, new fax technology is gaining traction with MSPs due to:
● e sunsetting of the traditional PSTN;
● Federal privacy and data security compliance requirements;
● And o ering the essential communications bundle.
ese three trends in Fax over IP (FoIP) represent an opportunity for MSPs and communication service providers looking to expand beyond their basic o erings and ride what may be the last wave of massive IP adoption away from analog infrastructure.
CTO of XMedius (www.xmedius. com)
Timing: e Intersection of Cloud Technology and the Sunsetting of the PSTN
It goes without saying that public cloud adoption has kicked into high gear in the past few years.
What you may not realize is that the adoption of cloud based fax over IP services has grown as the technology and the transport protocol (t.38) matured.
ere’s two primary reasons.
One, the analog circuitry that heavy fax users have relied upon for decades is slowly but surely being removed and support is disappearing. is means that businesses who have relied
on expensive muxxed and unmuxxed PRIs, or good old fashioned single RJ-11 copper lines to deliver secure, reliable faxing are going to have an issue.
Second, managed service providers capable of deploying FoIP solutions are poised to displace the PSTN for the same reasons that VoIP began dominating market share: consumer demand for lower pricing, increased redundancy, and improved features.
e continued demand for faxing combined with lack of supply for traditional methods provides ample, lucrative opportunity.
MSP’s that can o er modern solutions, at better costs, with improved features, will nd selling to these largest industry verticals a
NOT GOING AWAY
Security breaches can be costly for businesses, but those that deal with patient records, insurance forms, prescriptions, legal documents, contracts, nancial records, transcripts, invoices, etc must comply with stringent HIPAA and SOX requirements that prevent medical and nancial information from being held in an unsecured manner.
Although a physical piece of paper being printed from a fax machine still gives plenty
of opportunity for misuse, the primary reason that fax over IP has historically been avoided in heavy fax using verticals is speci cally because of these security requirements.
is means that MSPs looking to provide
fax business need to be aware of the di erence between compliant and non-compliant fax over IP services.
Stored fax services using HTTPS have been around (and reliable) for almost a decade; however, because they are stored before they are forwarded to a new destination they
are disquali ed for anyone under security regulation, though they are perfectly suitable for many businesses (and are therefore prevalent)
It’s important to seek partnerships with companies that o er both reliable and secure solutions that are compliant under federal and states security laws, both for their sake, and for the sake of the customers that they are looking to attract.
Transfer, Presence Sharing, Multi-party Audio Conference, Video Calling and more.
PC/Mobile So Client VARTA – the UC Client for Seamless Collaboration forms an integral part of SARVAM UCS ENT family. VARTA rede nes communication experience and serves business’ need of round the clock connectivity by bringing users from di erent locations on a common platform. VARTA allows user to extend his desk extension to
his own Windows laptop/PC or Android/iOS devices. e latest Matrix innovation: VARTA Outlook Integration allows professionals access UC features on their Outlook screen, improving communication e ectiveness and saving time.
To su ce businesses’ need of continuous communication, even in the absence of concerned party, SARVAM UCS ENT is equipped with an improved voicemail server.
di erentiate and stand out in this crowded space is an easy way to slow, painful decline.
One way smart MSPs are di erentiating
and winning is with a competitive bundle of communications services. While this is not a new concept or strategy, it’s still an e ective one. O ering a FoIP solution, alongside voice, email and SMS, gives every business the “Core 4” that they e ectively communicate today.
Even if you customer (or customers) are not bound by federal or state regulations, they still need to receive and send faxes on occasion. ese occasions can turn into time consuming nightmares when one is not prepared because they’re without the right solution at hand.
When you need to send and important fax, it’s not the time to try nding a “free” or “trial” electronic fax account to send it.
O ering a FoIP solution with your voice, email and SMS o erings helps eliminate this nightmare and puts your customer in the position to have everything they need at their ngertips. is makes them stickier and less likely to go nd another vendor, because all of their needs are met through you.
Plus, the extra bump for you in MRR is always nice ;)
With the faxing market still going strong, the sunsetting of the PSTN near and the need for di erentiation via a competitive service bundle more necessary than ever, smart MSP’s should consider the bene ts of adding faxing to their tool kit. ■
e voicemail server o ers a separate mailbox for every extension and facility to take a backup of messages from the local network and VPN. Furthermore, Voicemail Recording Capacity up to 2,170 hours, Call Queuing, Uploading Prompts in Six Di erent Languages and Con guring Mailbox according to Date and Time, helps mobile workforce to e ectively manage mailbox and never miss on any important message.
“With the launch of SARVAM UCS ENT, Matrix now has a dedicated range of Uni ed Communication solution for di erent sized businesses. With UCS platforms and a bag of features in store, we are looking forward to achieve a fair share of Uni ed Communications market”, said Sagar Gosalia, Sr. VP Sales and Marketing.
More at http://www.matrixcomsec.com/. ■
Matrix Enhances its Unified Communications Portfolio with the Release of SARVAM UCS ENT
Vadodara - Enterprise communication has come a long way from TDM telephony to
UC features. e change has apparently improved communication convenience but has posed some problems too. Some of these include o ering a consolidated interface for accessing di erent communication tools, quick connectivity with mobile workforce and improved collaboration.
Matrix, with an aim of helping enterprises adopt this technological advancement and address all the associated pain areas, is launching SARVAM UCS ENT – the Uni ed Communication Server for Modern Enterprises.
e Uni ed Communication solution is based on the four pillars of Collaboration, Communication, Messaging and Mobility.
To cater to businesses’ requirement of accessing di erent networks from a single platform, SARVAM UCS ENT o ers connectivity up to 2,000 IP users, 1,296 Analog users, 64 GSM users, 248 VOIP channels and 128 Digital Key Phone users from a single chassis.
With IP at core, SARVAM UCS ENT routes all the communication over IP, allowing employees to experience distinct call management features such as Call