Page 12 - Telecom Reseller JanFeb 2015

12 Telecom Reseller Telecom Reseller
13
January/February 2015
March/April 2014

Emerson Network Power century, enterprises that don’t address the NFV: Accelerating Digital
Identiies Six Data Center Trends Mnetworking issues related to the edge will
to Watch in 2015 .e.. cdonatinkued
Innovation across the
Telecom Reseller
ind themselves unable to keep pace with the
TM
explosive growth in network traic.
Avayademystiiedtelecomreseller.com
revolution is goingtobehardware management.6. Security becomes the new
Telecom Value Chain
Subscriptions
Most organizations lack the visibility to
availability
Or change address, unsubscribe: 17413 SE 28th Street, Vancouver, WA 98683 Call 561-732-2335
By Walt Medak
gives you the options “n”, which means if
tie line. There is a delay getting the point to point
Qmanage virtual and physical systems in concert, When it comes to risk mitigation, data center
all ports on the announcement board are
Web www.telecomreseller.com • E-mail publisher@usernews.com circuit installed, so I placed on order for some analog Advertising
I’m trying to set up an announcement, or rather
and that gap must be closed to pave the way for
busy the caller won’t hear the announce-
managers have long had a singular focus: prevent
Call 360 260-9708 • Toll Free 800 667-8965 • Fax 360 260-9726 DID trunks for the new location to carry the new V
more like our company infomercial, to play to
irtualization is transforming the way more innovative solutions to the market
the sotware-deined data center.
downtime. Downtime hasn’t become any less of
callers waiting in queue for our call center. I have a
ment, “y”, which means if the ports are
numbers. I know it’s old technology, but so is the News Department Web www.telecomreseller.com • E-mail publisher@usernews.com
communications service providers mPolerase eq-muaiil carkticleys.anHd perersse’rselehaseos was —attacahmnedntswin Mhicarots’osftiWnorditfofrmoart to
Data Center Infrastructure Management
a risk, but a new threat has emerged in the form
TN2501 VAL board, and I’ve loaded announcements
all busy the system will wait until a port
Deinity we’re using and it still works ine. However,
editor@usernews.com. Suggested length is 250-300 words. At the end of the article,
(DCIM) has emerged to ill this gap and early
of cyber security.
(CSPs) manage their network repsleasleleprrovsid.e contact information. Do not send graphics. We reserve the right to edit the orders got mixed up somehow, and the provider on it before, but those have all been the “play once
is available and then start the caller at the
resources, and ultimately how they do business.
for content and length.
Problem: Too many ofers that look the same
adopters are proving its value: data centers with
When one of the highest proile security
and move on” type. This new recording is supposed
beginning of the announcement, or “b”
is telling me the DID numbers are pointed to the CO
For further clariication, please visit www.telecomreseller.com and click on Submission
GSuidoelinuest.iOournEd:itoBriaelCtatlenrdarp(aelsrosonoline)aisluiszefaultfoiroanpprowpriiatehsubrjecatml-atter.
DCIM recover from outages 85 percent faster
breaches in the last 18 months was traced back
Ahey are working to move networks away trunks. I didn’t think that was possible.
to play continually until the caller is answered. How
which functions essentially the same way
time customer usage data
than those without it, according to a 2013 study to the HVAC system, data center managers and
from proprietary, appliance-based functions
Ado I set it up to do that?
of data center outages by the Ponemon Institute.
mind if you use one of the repeating type
Douglas Green, publisher@usernews.com
“integ-mus” does. One thing to keep in
In short, you’re right, it’s not pos-
Publisher and Director of Advertising
IT security specialists took notice. Increasingly,
and migrate to sotware-based capability
We’ve all seen the statistics: most people
There are a couple options for setting sible. On an analog DID trunk, there
of announcements, once the vector hits the is usually a signal sent between the central
data center and facility managers will have
running in a telco data center on industry-
use smartphones, tablets, and other mobile
Deputy Publisher
up a repeating announcement depend-
5. The edge gets stronger
stotewporthkawtitphltahyesir IthTeseacunrniotyutnecamems etonatuidtitwill Carole Sangiorgio
ofice and the PBX to initiate the call, and standard hardware. Ultimately, this gives them
devicesastheirprEixmecaurtyivmeEedtihtordofday-to-day
sthtaeyteicnhnthoalotgsyteapndusnottilwtahreocfadllatiasceeinthterrcon- ing on exactly how you want it to func-
thenfouthnedaptironvtioderxpwedilitlesreonlldoutDsTofMneFwdigits Jef Owen
Ateryearsofconsolidationandcentralization,
communications.Sonaturally,manyservice
neqeuctipemd etontatno eangseunrte, stehceurciatyllaenrdperveaslsueasteathdeigit tdoigtihtael sPeBrvXic.es Tthhaet cPonBsXumwerisllatnhdebnursoinuetsesetshe tion. The TN2501 has 31 ports available
Accounting
IT organizations are turning their attention
providers have followedsuit and now ofer very to play back the announcements to call-
(siefcuyroituy prlacytitchees oafntnhoeuconnctermacetonrtsasndpaserrtvoicfea
cdaelmlabnads.ed on the digits received. You
TracyTitussimilar plans and seCrovpiyceEsditthoart attempt to meet
to the edge of the network to improve
ers. The call volume in your call center
“collect” step), or the caller hangs up. The
would typically have the provider send the
Michelle Moody
interactions with customers and applications.
providers that have access to that equipment.
To remain relevant in a growing market,
this demand. his creates the oversaturated
would determine, to an extent, how you
vector will not just continue to process like
number of digits that match your extension
Technology Editor
As organizations grow their use of analytics,
“What we are seeing is a more holistic,
providers must diferentiate themselves; they
market we see tRoaydHoarayk, rawyhhoraek@reusebrneowts.hcomtraditional wanted to set up the announcement. When
Graphic Design and Production
ilocation-based services, and personalized
intelligent and integrated approach to data
need the agility to cultivate new, targeted ofers
you add the announcement itself with the t does with a non-repeating announcement.
number length, and hopefully, you have
and over-the-top (OTT) providers ind it
Q
centeWr edeasriegninatnhde opproecreastsioonf, oapnedntinhgataisnreewsuolitincge
conmtemnat,nedg“eaodfdneatnwnoorkunfaceilmitiens twxillxbxexc”o,myeou your extension numbers match the DID
Spritzer Type and Design
as quickly as Facebook and deliver an Apple-
increasingly diicult to diferentiate themselves.
wcroituicladl isnelaecchtietvhinegtcyopmepaestiteivitehaedrv“anintategge.-rep” in a njueswt gaefneewrabtilonckosfafwacaiylitfireosmthoautrmmaakienmoiorcee.
phone number range. So for example, your
Yet providers know that creating a stand-out
like customer experience. his transformation
The publishers of this newspaper assume no responsibility for statements made by adver-
extension number would be 1234 and your
tisers in their advertisements, nor do they assume responsibility for statements or opinions
or C“ainptiteagli-zminugso”n. thIfisyoopupocrhtuonsiety“winiltlerge-qmuiures”, Iefpelaccteivde aunseoorfdecrapwitiatlh, ctahne rpersopvoidnedr fathstaetr atolready
expressed or implied in the columns of this newspaper.
starts with the network. Speciically, network
customer experience is the most important way DID number would be 555-1234. You
tshtaen“dQarude,uinet”eliligeeldntiasnaduhtoigmhatviacialallbyilisteytto“b” scehravnesgisnevgereaqluoifroeumreonitsc,easnindttheaat reenaafbolreasipmopinlterto
to both secure customer loyalty and gain new
function virtualization (NFV) can empower
Newspaper delivery to conference performed by CTS Air Service
would ask the provider to send the last four
winhfriacshtrmucetuarnesdtehpaltoyceadllcelrossewtiolluesesrsse.nJutisatlly all
be connected to the same playback port and
digits of your number so the call would just
pmoaintacgiercmuietnatnadnsdomeogreroaucncdursatatertfoCrOetcrausntiknsga,”t the
business.
CSPs to stand out by improving service agility,
new location. This new oice will probably just be
as organizations struggled to keep pace with
said Hassell. I
a temporary solution, so I order a new block of DID
which in turn allows them to create more
will just start hearing the message wherever
route directly to your phone. On a ground
When providers adopt an NFV approach,
More at www.EmersonNetworkPower.com numbers to come in to our main oice on the exist- computing demand in the irst decade of this
targeted customer experiences while delivering
it happens to be during it’s playback cycle. start CO trunk group (or loop start for that
their network orchestration framework drives
ing PRI, and planned on just routing them over the
If you select “integ-rep”, the “Queue” ield
See MEDAK, page 15
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