Page 17 - Telecom Reseller JanFeb 2015

TelecomReseller
Technology
Converting
TM
Interaction 20
Cloud Skeptics-
Reseller
UCNetworks How to
Ruin 27
Embrace the

Cloud without

The Voice of Uniied Communications and Collaboration
19
HeCsiotlawtieolnl

The Voice of Uniied Communications and Collaborations

MAKAGON
N
i
N
x
o
by
K
ira M
aka
gon, EVP of
Innovation at RingCentral
(www.ringcentral.com)
Off-site, out of
T
he cloud has had its fair share of criticism,
mind? Not so
f
and rightfully so. When it was irst ast:On-stepowerwith
cloud services
conceptualized, people thought techies
had lost their minds. Just like the Internet went
from being just one communications option
By Duston Nixon, Marketing Communications Specialist,
to prompting a radical shit in the economy
MMinuteman UPS
that has afected how we work, bank, shop and
communicate, cloud computing has moved past
oving telephone systems, serv-
its hype toefrusn, danmdendtaltlya cshtaonrgaegteheowffasyitwee has
workandbliveec.ome a top priority for busi-
nesWsehsileof20a1l4l suizrevesy, sushuoawllmy awssiitvhe aclohuedfty list
oafdorepqtiuoinr—emupentots9t4o%e(ntisnuyruerlr.ceolimab/lialaisty94. x) at
The feeling is often out of sight, out of
times—skepticism still rings true. But it’s time
mind once these services have been acti-
to quit being so skeptical and embrace the cloud
See Engage Cloud at:
vwaitehdo.utThesirtaetaiolinty, a,nhdohweerev’sewr,hiys: that they are
Enterprise Connect 2014 only as reliable as your own infrastructure.
Proven price point. When it’s all said and
Booth 401
How can you ensure a steady link to your
done, cloud computing saves major time and
cloud? It starts with reliable power.
March 17-20, 2014 resources. 84% (tinyurl.com/n8pskzs) of CIOs
Orlando, FL
report they’ve cut application costs by moving to
A Strong Connection Begins with
the cloud. Some skeptics are reluctant to give up
Strong Power
Cloud-Based Call Recording & WFO Ideal for some of the control of server management, but
All cloud services, no matter how reli-
you’re gaining freedom from responsibility and
able, depend on a simple internet connection
SaaS and Other Hosted Service Providers
costs instead.
See NIXON, page 26
LEWIS continues on page 18 ››
L
Video Conferencing:
ewis
One of today’s hottest trends in SaaS is the growing ranks of
contact centers and businesses seeking cloud-based solutions 5 Forecasts for 2015
Encrypting the
for call recording, quality management, and other workforce wave of big data
optimization (WFO) services.
by TrueConf
Part 1
TelStrat’s Engage Cloud lets you tap this highly proitable
market to upsell your existing VoIP subscribers and reach By Jonathan Lewis, director of product marketing, SSH
TrueConf, the largest developer of enterprise
entirely new customers. Best of all, you can do this with:
Communications Security
video conferencing products in Eastern Europe,
preWsenhtastthienirvfeonrteocaryst foshr othueld201b5evitdreaonsferred
• No capital or other up-front investment
tcoonwfehreicnhcinwgamreahrkoeut.se? How are customers
• Your existing infrastructure
usiInfgyououlorokwaetbtshieter?angHeowf inafraestrthucetumrearkets
• TelStrat handling all implementation & system management
trending? Today, you can use Big Data
solutions by major video conferencing system
to help inform business decisions across
developers, you will see that the transfer from
industries. The prevalence of Big Data –
Engage Cloud is highly afordable and lexibly priced, with specialized hardware VC infrastructure towards
and its ecosystem of applications and uses
both subscription and perpetual license plans available.
sotware, cloud services and VM solutions is
– has ballooned over the past decade. With
already a reality. It is time to move forward and
increasingly easy and cost-effective tools
Your contact center and business customers are demanding understand how the acquisition cycle between
available to analyze – and monetize – mas-
the IT and AV industries – along with the
these recording & WFO services in ever increasing numbers. sive amounts of data, organizations are
‘sotwarization’ of videoconferencing – will afect
Don’t miss your chance to generate signiicant additional rev- discovering new ways to solve problems
the video conferencing market in 2015. Here are
enue with these business-critical services for no up-front cost!
and extract value.
ive of our top predictions.
Traditionally, corporate staff controlled
Forecast #1: he prevalence of SVC-based
Big Data applications, but as the uses of
Contact your authorized telecom equipment reseller or architecture
Big Data have proliferated the apps have
TelStrat for more information and a live demo!
he number of VC endpoints connected to
iltered down to the departmental level as
systems built on Scalable Video Coding (SVC)
well. The pioneers of Big Data weren’t
technology will outnumber the endpoints
especially concerned about security at the
onset, yet as its use becomes more wide- dedicated to classic mixing schemes (MCU) in
s2p0r1e5a.dhoerngeawniazracthiiotencstumreumstakteaskuesesiogfnthiie cant
setxetpesndteod ceanpsabuirleitietshoaft viBdeigo cDodaetcas saunchalaystitchse’
aHc.c2e6s4sStVoCdantdaVisP8prSoVtCecctoede.cAs,nwdhitcheayllonwesed
tvoidaecotstqreuaimcksltyo;btehperoec’esssaedlont tohfe sgerovuernsdideto Call Recording I Quality Management I Coaching & E-Learning I Screen Capture I Speech & Desktop Analytics I Workforce Management
cover.
sales@telstrat.com | 972-543-3500 | www.telstrat.com
LEWIS continues on page 18 ›› See LEWIS, page 25
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