Page 21 - Telecom Reseller JanFeb 2015

January/February 2015
Telecom Reseller 21

LTE Alone May be Unable to Ease the Wireless provide ever-increasing network capacity, “hrough the combination of Amdocs’
greater coverage and better quality, particularly vendor-agnostic RAN solutions, big data
Capacity Crunch as Hotspots Get Hotter
in mobile hotspots,” said Rebecca Prudhomme, analytics and B/OSS market leadership, Amdocs
vice president for product and solutions enables service providers to deliver a dynamic
marketing at Amdocs.
quality of experience.”
“he answer is no longer simply just about * Based on Amdocs’ insights to RAN capacity
adding hardware – small cells and Wi-Fi will at analyzed locations and considering Analysis Amdocs, the leading provider of customer data sessions by up to 50 percent. Voice calls
ofer new options ‒ but to introduce smart Mason’s expected 42.5% wireless network traic experience solutions, today released new during events drops by up to 50 percent as fans
solutions to prioritize investment and allocate CAGR: Wireless network traic worldwide: research into mobile traic showing that the concentrate on the action.
resources automatically to maximize customer forecasts and analysis 2014–2019, Analysis ever-increasing demand for data may exhaust “his research shows that service providers
experience and proitability.
Mason ■
the capacity of 4G/LTE network hotspots are facing a multi-dimensional challenge – to
within the next two to three years*. he annual
Amdocs State of the RAN research highlights
the urgency for service providers to develop
a “smart data” capacity strategy and prioritize
investment where there is a demonstrated
return on investment (ROI) and allocate
capacity automatically and dynamically to
maximize customer experience and proitability.
Take advantage
his year’s report focuses on areas with high
smartphone penetration – downtown/city
centers and some of the world’s major stadium
events. hese radio access network (RAN)
“hotspots” are getting hotter as smartphone and obtain your
and other wireless devices proliferate and
consumers take advantage of new technologies,
including 4G/ LTE. he research is based on
analysis of more than 25 million voice and data complimentary
connections at some of the busiest network
locations around the world in the past 12
months.
Key indings include:
registration today!
● Hotspots continue to get hotter: he top
20 percent of locations in cities account for 80 percent of all network traic. his intense
concentration of demand will accelerate
the adoption of new network technologies,
including the proliferation of small cells and the
introduction of carrier-grade Wi-Fi to ease the O365 Tour 2015
burden.
● LTE alone will not solve the problem: Per
subscriber usage continues to grow; in many
instances doubling over the last year. LTE
is delivering increased network capacity by
oloading as much as 50 percent of traic from
3G networks but the ever-increasing demand
for mobile data may exhaust this new capacity Presented by
within 2-3 years*.
● he RAN has the biggest impact on
network customer experience: Eighty percent
of dropped voice calls and more than 50
percent of data throughput issues originate
in the RAN, which provides wireless mobile connection for phones and tablets and other
devices, using a combination of technologies,
including macro cells and small cells utilizing We offer over 6 hours of pure Ofice
3G, 4G and increasingly Wi-Fi for oload. Any
improvements here will present a signiicant 365 content, plus the ability to join
opportunity for service providers as 25- 40 the new network of Ofice 365 peers.
percent of customer churn is network related.
● Data demand is fueled by new devices
Leave with technical and strategic
and the “technorati” dominate consumption: business knowledge you can apply
he majority of network data usage is being
driven by only 10 percent of subscribers – the immediately to Ofice 365 matters.
“technorati.” his segment of heavy data users
consumes up to 10 times more data per session
than the average user, comprising 80 percent of To learn more, visit:
the overall network traic. he ability to identify http://O365tour.smbnation.com
and address high-demand subscriber segments
will be critical to managing scarce network
capacity.
Take advantage and obtain your
● Social media and “second screens” dominate stadium events: Sporting and
entertainment events already create signiicant complimentary registration today!
surges in mobile data demand. During the event Call us: 206.201.2943 Ext 105.
itself social media uploads and “second screens”
(watching content on a mobile device at the
same time) creates a double spike, increasing

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