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4 Telecom Reseller: Extra Report on Avaya
2nd Quarter 2017
ScanSource and Avaya Come Together to Drive Cloud Adoption in EU Channel ...continued from page 1
technology to meet businesses’ needs for highly e cient and cost-e ective engagement and collaboration o erings, enabling them to move at the pace today’s digital market demands.
Resellers will be able to provide their customers with the same rich communications experiences they would expect from Avaya solutions delivered on-premises but in a streamlined model that allows companies to
solutions and the tools and value-added services resellers need to grow their business.
Quotes:
“ScanSource is committed to helping its channel partners maximize their business opportunity and deliver the best experiences to their end-user customers.  is partnership with Avaya will enable us to give our partners the freedom to sell cloud-based solutions to their customers, while bene ting from the reliability and quality that is synonymous with the Avaya brand.” James Vickerage, president, ScanSource Imago.
“As enterprises in Europe increasingly look to adopt cloud-based solutions, the EU
AvayaLaunches“Poweredby Avaya” to Enable Mid-Market BusinessestoMove ...continuedfrompage3
deliver a complete cloud solution for partners – including billing, provisioning, and other back-end systems. Channel partners will be able to focus on building innovative solutions for their end-user customers and deliver future-proof communications experiences
for channel partners that want to
o er the same rich communications experiences customers expect from Avaya solutions delivered on-premises as cloud-based o erings.
Ioan MacRae, UK Managing Director at Avaya, said: “The mid-market sector is the engine room of the UK economy, but is all too-often overlooked, with vendors either focusing on larger enterprise customers, or providing solutions that don’t deliver the scalability, resiliency, and  exibility mid-market customers are looking for. “Powered by Avaya” will give growing, mid-sized companies access to a robust business-grade cloud option with their UC, CC and video communications for the  rst time, with the same reliability and security expected by end-users and synonymous with the Avaya brand.”
Channel partners will also bene t from the combined reach and market share of Avaya and ScanSource, enabling them to build innovative solutions for their end-user customers and deliver future proof communications experiences
The “Powered by Avaya” cloud o ering enables channel partners to deliver Avaya’s uni ed communications (UC), contact centre (CC) and video conferencing (VC) solutions in the
way that best meets their end-user customers’ needs. Avaya partners can o er a full range of solutions – on- premises, hybrid cloud or fully-hosted – and end-users can manage their migration to the cloud at their own pace.
Matt Taylor, UC Product Director
at Six Degrees Group, said: “As mid- market businesses continue to adopt cloud-based solutions, at Six Degrees we look for reliable o erings that can transform our end-user customer’s businesses. By teaming up with Avaya, we have the freedom to continue to work with our customers in a way
that best meets their needs, while having the assurance of working with a market-leading vendor.”
better manage costs b eliminating up-front capital investments and upgrades.
Channel partners will also bene t from the combined reach and market share of Avaya and ScanSource, enabling them to build innovative solutions for their end-user customers
and deliver future-proof communications experiences. Businesses will have greater  exibility to react to changing market conditions and demands, and will be better placed to leverage emerging technology trends. What’s more, ScanSource is Avaya’s largest global distribution partner and is committed to providing an in-depth knowledge of Avaya’s
2nd Quarter 2016
channel has been calling out for more agile methods of meeting their customers’ demands. By combining with ScanSource, we can more e ectively reach the indirect channel, enabling resellers to leverage our cloud-based solutions and create innovative o erings that meet today’s digital business needs. We look forward to developing this partnership and o ering a wider range of solutions and services in a cloud-based model.”
—Ioan MacRae, UK Managing Director, Avaya
For more information please visit www.avaya. com and www.scansource.com. l
“Powered by Avaya” has already been rolled out with selected Avaya channel partners in the UK, including Six Degrees Group, Formation Tech, and many more. Avaya partners who wish to host and maintain Avaya cloud services in their own data centres,
can sell “Powered by Avaya” services directly to customers, with the option to wrap additional services around the core product, as well as continuing to sell the full portfolio of Avaya solutions.
For more information please visit www.avaya.com. l
Avaya is also working with key wholesale distribution partners to
Telecom Reseller: Extra Report on Avaya 17
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