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The NewsourceVoonicle UQCoSl,UMCualatiSWlACNolRlaebdourantdioanlcyM, oCboinliteynt Filter & Network Security
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Past, Present & Future – Where
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CPaaS is Headed in 2019
CHANNEL
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Should Ask Itself
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connection.
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12 Cloud Questions Every Company
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point in the technology industry –
Th ED
social networking began to take off,
rade yo
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aaS ● Collaboration ● Mobility he early 2000s was a major turning
VIEW
VIEW
Organizational Design Determ
Telecom Management Success
Telecom
RUFFIN
PATTERSON
T
OH
with Facebook launching in 2004 and Twitter in 2006; Apple’s first iPhone was released
by Vincent Oh, Director of Product Management, CPaaS at TeleSign (www.telesign.com)
PATTERSON
in June 2007; and by 2010, 55 percent of American adults used a wireless internet
Every Company
Communications Platform as a Service
communications at the time revolved around speaking at, rather than with, users.
S
h
ould Ask Itself
(CPaaS) did not yet exist – the web was still
By Pat Patterson, Director of Rather than haSvienrvgicinetsefgoraAtevdaypalatforms
and applications like we do today, most ceomamndunfoicractilonusdtsoeorlvsicweesrceovnetriynusepsatroate –suwrhgiec,hdrmiveeansbythcaotripnostreaatdioonfseinhtearnecstinedg
biunssinoftesws apreofldeuxcitbiviliitty, tahnedsescsalmabeiltiotyo.lsBauntd
how ssecruvriceeis btheecacmloeumd?aNjoor cshuarpllreinsgee, sananaldyshtus rdles
in
es
Nortel Notes
relatively static, and communications with
and between online users and businesses was limited. In fact, most business
D
M VIEW The Latest
Podcasts
PAGE 15
Organizational Design Determines Telecom Management Success
PAGE 23
By Pat Patterson, Services for Avay
emand for cloud services conti surge, driven by corporations i in software flexibility and scala
how secure is the cloud? No surprise predict security products and cloud- security services will be a nearly $9 b by 2019.
With recent high profile cyber-att companies like Sony and U.S. gover agencies, cloud security is in sharp f
As we said in August, the C-suite l cloud’s flexible OpEx model (often d a subscription-based cloud service) totally grasp the implications of ado cloud. This can lead to well-founded well-founded) fears about the securi solution. As a result, many large com investing in the private cloud, while use of the public cloud.
According to one estimate, compa more than 1,000 employees use an a of 1,154 cloud-based services, “rangi
PATTERSON continues
PCI Compliance the Contact Cent Don’t Let Your Cl Be Fooled into Complacency
MELEN
by Will Melendez, Executive Vice Pr
Quality speaks louder than words
CenturyTM Series
Nortel Notes
Telecom D
The Sennheiser CenturyTM Series headsets are premium headsets specifically designed for quality conscious contact center and office professionals requiring outstanding sound performance.
CenturyTM headsets offer superb sound in a high-quality durable design.
All feature Sennheiser Voice Clarity and ultra noise-cancelling microphones for an incredibly accurate and clear lisTtening experience.
With a comfortable fit that lasts all day and a robust sense of quality,
CenturyTM is built to sound superb, look stunning and outlast the
competition – even in the toughest contact center or office
environment. It’s a headset that says you put your people and
customers first.
See product video and learn more at
www.sennheiser.com/century
that utilize contact centers—and con for resellers of contact center solutio compliance mandates are rigorous, f compliance can be debilitating, and t leniency being offered to violators.
The extent of organizations that ar to PCI compliance is staggering. Mo million businesses in the United Stat card-based payments, through onlin and voice communications, and are t subject to PCI DSS (Data Security St regulations. This means the market
Global Sales at Vo
(www.voice4net.c
he PCI Security Standards Cou
established strict guidelines for
that accept credit card paymen
host of developments into motion fo
herefore andards)
base for companies who need to implement compliant
contact center solutions is similarly wide- reaching.
MELENDEZ continues on page 16 ›› OH continuesonpage 9 ››
Director of
predictot sbeucsuinrietysspursoedrus.cThts aencdomclomuudn-ibcasteiodns APIs a securiatvyasilearbvlieceins w20il0l5b,efoarneexarmlyp$le9, bwiellrieonvemryarket
by 201li9m. ited, and included basic email connections, nues to
Wicthalrlebcreonatdhcaigshtinpgroafinlde ScMybSera-gagttraecgkastiaotn. At the nterested
comptainmies, tlhikeecSlosneystatnhdinUg.tSo. gaorveearlnCmPeanaSt player in bility. But
agenctihese,mclaorukdetsewcausrVitoyxiseoin, wshaicrhp pforocuvisd. ed XML- , analysts
A s b w a e s e s d a i p d r i o n g A r a u m g mu s a t , b t l h e e v o C i - c s e u A i t P e I l s i k . e s t h e based
cloud’s flThexeibwlebOapnEdxtmheocdoenl n(oeftctenddweoprllodyehdavaes illion market
a subsccormipetiaonlo-nbgaswedaycsloinucdestehrevnic. eTh) beuwt embaiys mnoutch
totallymgorraespfluthide, iamndplcicoamtiomnusnoifcatdionpstianrge tahceore acks at
cloudp. Thartios fcmanolsetaodntloinwe elxl-pfeoruienndceeds;(faonrdexnaomt spole, nment
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s o l u t i b o u n s . i A n e s s a s ’ r w e s e u b l s t i , t me i a s n t y o l h a e r l g p e y c o o u m a p d a d n r i e e s s s a a r n e y ikes the
investsihnigppinintgheorpbrivllaintegcilsosudes, wexhpieleriselnocweidngwtheenir eployed as
use ofotnhleinpeusbhloicpcplionugd. C. ustomers want businesses but may not
Acctormdienegt thoeomnewehsetirme tahte,ycaorme,pwahneieths ewrithat’s pting the
m o r e o t h n a l i n n e 1 , o 0 r 0 o 0 ffl e mi n p e l – o y w e h e s i c u h s e m a e n a n a s v e t h r a a g t e e a s y - t o - (and not so
of 1,1u5s4ecAloPuIds-abraesaednesceervssiicteys.,Th“raenCgPinagaSfrmomarket ty of a cloud
has evolved dramatically in the last decade to panies are PATTERSON continues on page 21 ››
address these growing demands, with several slowing their
reliable players providing the capabilities
PCI Compliance in
nies with
necessary to allow messaging to be shared
verage through almost any channel – such as email, ng fromvoice, SMS messaging, push notifications and
the
C
mo
ontact Center:
re.
on page 21 ›H›owever, market maturation also
Don’t Let Your Clients
means the need for greater sophistication.
Businesses have recognized the strategic
in
Be Fooled into
value of communications as a whole; it’s no
er: longer good enough for CPaaS companies to offer APIs and walk away. Additional layers
Complacency
ients
of intelligence must be layered on top of communication and verification APIs that
allow businesses to know and communicate with their users at a deeper level. This is
opening up ne
Z
M
w bu
E
sin
L
and what we are starting to see now is telco
es
by Will Melendez,
operators recognizing the role they can play
E
so
(www.voice4net.com)
Tdeeply within the CPaaS industry. For DEZ ehxeaPmCpIleS,eVcounriatgyeSatacnqduaireds NCeoxumncoilinha2s016, TesetlaebSliigsnhewdastariccqtugiureidebliynBesICfoSricno2m0p17an, aiensd
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om)
icet4hNaettutilize contact centers—and consequently,
As we head in 2019, the CPaaS industry is
f o r r e s p e o l i l s e e r s d o f o f r c o f u n r t t a h c e t r c c e h n a t e n r g s e o . l Wu t e i o c n a n s . e P x C p I e c t t o
compslieaen: ce mandates are rigorous, fees for non-
ncil has
compliaTneclecocacnarbreiedrsebpirloitvaitdiningg, amnodrtehcereaitsivleittle
companies
lenienscoylubtieoings woffitehreCdPtaoaSv.ioClatroriresr.s will leverage
ts, setting a
Th e t h e e x i t r e p n o t s o i f t i o o r n g a a n s i a z a c t o i mo n m s u t h n a i c t a a t r i e o n s u s b p j r e o c v t i d e r
r industries
to PCtIocgoemnperliatnecmeoisrestuasgaggeerionfgc.oMreoarsestehtsanan1d2
sequently,
milliomnabiunstaininesmseosrienctohnetrUonl iotveedrSnteatewsoarckcuepsatge,
ns. PCI
card-bmaosendetpizaiynmg ethnets,etahsrsoeutsgihnonelwinwe,amyso.bInile,
ees for non-
and vaodicdeitciomn,mcaurnriecrasticoansl,eavnedraagreCthPearaeSfosroelutions
here is little
subjectot tboePttCerIuDnSdSer(sDtantadSceucsutorimtyeSrtnaenedasrdats)a
reguladteioenpes.rThlevieslmanedanpsrtohveidme acrkeaetivbeaseolfuotrions. e subject
c o m p a n C i e P s a w a S h o c o n m e e p d a n t o i e i s m w p i l l e l mg o e n b t e y c o o n m d p o l i ff a e n r t i n g re than 12
contacot mcemntuenr iscoaltuiotinosnAs iPsIsi.mToilamrlayinwtiadine-a es accept
reachcinogm. petitive advantage, businesses will begin e, mobile,
N
ppo
Executive Vice President of
in this increasingly important communication
Global Sales at Voice4Net
landscape and embedding themselves more
D
rtu
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ni
ties,
R.
p1-24_TR_JanFeb_2016.indd 13 MELENDEZ continues on page 16 ›› 05/02/2016 20:02