Page 4 - Telecom Reseller August-September 2015

4
Telecom Reseller
August/September 2015

seller
WHEARTY
If she dials 911,
continued from page 1
will the critical help she
What dealers don’t realize is, if you’re ordering Low audio quality leads to another
needs be able to ind her?
bottom-shelf headsets, you’re not saving money phenomenon we call Aggravated Room Noise.
for the customer. You’re overlooking the valuable For example, in a contact center for a large
return on investment (ROI) that a higher quality service organization, there’s always great amount
headset can deliver. In the end, you’re doing of chatter. he noise level escalates as service srup- i
your customers a disservice. he headset is the agents increase their volume to compensate. ajor m
“last three feet” of technology that represents
Agents then take measures such as forcing their bro-
the business owner’s direct connection with its earpieces more deeply into their ears, or pressing mics e
customers.
equipment against their heads.
ofice tical- a
We all agree it’s unwise for an organization Such a scenario is rife with stress and plan
to skimp on how they present themselves
discomfort, taking a physical toll on personnel. ential
to the buying public. In fact, we’ve all seen It creates productivity losses as agents repeat
ostentatious corporate lobbies,
ence, themselves, taking s
osted ones that relay the company longer to resolve each H
with is professional, successful and issue. In some cases, it
data thriving, worthy of a certain We all agree it’s unwise jeopardizes employee
tions market stature.
retention, since prized a
ue to for an organization to personnel rarely work hose same companies oten
any ct the
in disconcerting settle for poor-quality headsets
r
skimp on how they environments long- to ofset their expenditures.
result term.
Meanwhile, 90 percent of its
U.S.
present themselves to What’s the easiest customer base is not walking
–
way to communicate through the lobby. It is calling
iness the buying public.
this ROI to the business via phone. Especially now,
s
years owner? Give them a when ubiquitous cell phones
ment
demo. More oten than
allow people to make customer
e
service calls at any time, from anywhere. hat not, a contact center representative will notice an
for last-three-feet of audio connection is the immediate diference once they have access to a C
With lobby—a far more widely utilized one than the premium headset. hey will no longer struggle
Don’t compromise
Our E911 solutions
dur- physical front door.
to understand their customers and vice versa. s
your employees’ help 911 callers get iness
hey will address issues with far less aggravation, A VAR needs to consider the true costs of s
the assistance they %
leaving them with more satisied end-customers.
maintaining the customer experience when
safety.
need − fast.
Although a high-end headset does come with deciding on audio quality. With sub-standard
a somewhat greater price tag, the ROI of quality intelligibility, end-customers will strain to hear
intelligibility and comfort has a solid impact on their representatives. hey will be subject to
both the efectiveness of a business’ infrastructure extraneous noise, poor transmission quality and
The E911 Experts
and its customer experience. his diferential far sub-par connections. Customer interaction will
911Enable.com outweighs the price margin between low-end, go from being a gratifying, productive experience
1-877-862-2835
buy-in-bulk brands and high-performance to an exercise in frustration, with ongoing
models. n
business opportunities lost.

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