Page 6 - Telecom Reseller August-September 2015

6 Telecom Reseller
August/September 2015
Alliance Engage Program Expands
Avaya Positioned as
otherwise be lost.”
“Alliance Engage provides a central destination
a Leader in the
to 11 Master Agent Portals
for content, training, promotions and events
that engage and inform sales partners,” said Gartner Magic
Carolyn Bradield, CEO of Convey Services.
“We’ve had great response from carriers and Quadrant for Uniied
providers who pay a small annual subscription
to belong to Alliance Engage. Provider’s online Communications
he Alliance Partners, formerly the Agent Microcorp plan to launch portals later this year.
catalogs become eligible to appear on any Alliance, announced today that 11 of its members “Providers can now connect with our
Alliance member site, plus they can advertise and have launched or will soon launch Alliance members, their agents and direct sales teams
ofer direct promotions for their products and Avaya announced that it has been positioned
Engage portals, powered by Convey Services,
from a single, online location, making it easier for
services.”
in the Leaders Quadrant in the Gartner Magic to connect telecom and IT providers with
them to consume information,” said Bill Power,
he Alliance Partners recently launched
Quadrant for Uniied Communications* for their agent networks. he Alliance Partners is
Alliance Partners CEO. “hrough our unique
the Alliance Knowledgebase so that members 2015. his is the seventh consecutive year that a channel industry consortium that represents Member-to-Member Commerce (M2MC)
can view and track telecom carrier and Avaya has been placed in the Leaders Quadrant agents, value-added resellers, managed service program, we ofer Alliance members access to
communication providers who maintain and recognized as an industry leader in the providers, IT consultants and cloud specialists.
more than 350 top tier telecom and IT solution
contracts with any of the 16 members of the uniied communications (UC) and collaboration Comtel Communications, Global Systems providers from around the world. he M2MC
Alliance. Alliance Engage allows members to market. It is also the third Gartner Magic Telecom, Fostar, Cloud Taskforce, Selectel
initiative allows participants to take advantage
view contract status for each provider to expedite Quadrant report in 2015 in which Avaya has and CarrierSales have joined current Alliance of direct relationships that other participating
securing deals and educating agents on obtaining been positioned in the Leaders Quadrant.**
participants Telegration, ARG and the eXemplify members hold within their individual portfolios.
services.
According to the Gartner report, “UC
Group by launching Alliance Engage portals for his increased provider visibility within our
More at http://thealliancepartners.com and ofers the ability to signiicantly improve how their sales partners to access provider content, member-base creates access and eiciently, drives
www.conveyservices.com
individuals, groups and companies interact
training, promotions and events. AVANT and
additional revenue and brings in deals that could
and perform... he primary goal of all uniied
communications (UC) solutions is to improve
user productivity and to enhance business
processes as related to communications
and collaboration... UC products integrate
communications channels (media), and
networks and systems, as well as IT business
applications and, in some cases, consumer
applications and devices.” he report also cites
six UC characteristics that will have an important
efect on the success of a UC product and the
satisfaction of users: User experience (UX);
mobility; interoperability; cloud and hybrid,
broad solution appeal and developer network.
Since Avaya’s positioning as a Leader in the
2014 Uniied Communications Magic Quadrant,
Avaya has released a steady stream of uniied
communications and collaboration innovations
as part of its Engagement Solutions portfolio.
Avaya Team Engagement Solutions focus
on three speciic business needs: optimizing
communications to evolve and modernize
existing systems; worker and team productivity,
and enabling growth through the ability to create
and customize new applications for competitive
diferentiation. All Avaya Engagement Solutions
are based on the company’s open, mobile
engagement platform that drives native mobile
capabilities with profound simplicity in ease of
use and management.
Avaya has also struck a number of “big
friends” agreements with companies including
Google, HP, VMware, BT and others aimed
at enabling customers to consume its uniied
communications and collaboration technologies
in a private, hybrid or public cloud-based services
model. he recent acquisition of Esna further
supports Avaya’s ability to communications-
enable business applications, by allowing end
users to access uniied communications from
within their cloud-based business applications,
including Salesforce, Google for Business,
Microsot Oice 365 and others.
For 2015, Avaya is also positioned in the
Leaders Quadrant in the Gartner Magic
Quadrant for Uniied Communications for
Midsize Businesses, North America, and in the
Gartner Magic Quadrant for Contact Center
Infrastructure, Worldwide.
Gartner Methodology
For the Magic Quadrant, Gartner evaluates
vendors based on Ability to Execute the product
or service, overall viability, sales execution/
pricing, market responsiveness/record, marketing
execution, customer experience, and operations,
and on Completeness of Vision of marketing
understanding, marketing strategy, sales
strategy, ofering (product) strategy, business
model, vertical/industry strategy, innovation,
and geographic strategy. Leaders have a full
UC ofering and a strong market presence, and
demonstrate success in the ield. hey have a
strong presence in related markets to expand
their footprint in UC. hese vendors and their

continues on page 10 ››