Page 3 - Coredial Cloud Report Fall 2019

September 2019
CoreDial Special 3
CERTIFICATION continued from page 1
The CoreNexa Contact Center solution is integrated into CoreNexa’s Account Manager, the platform’s administrative foundation, enabling partners to sell, deliver, manage and invoice multiple communications services and features from a single
intuitive interface. For the channel, these business-in-a-box capabilities make succeeding with cloud communications not only possible, but easier than ever before.
Slowing Down to Speed Up: Why We Make Listening to Our Partners a Top Priority
LIENEMANN
By Ken Lienemann, CRO, CoreDial
MSPs, VARs, and IT solution providers know all too well the fierce competition, price
sensitivity, technology upheaval, and ever-changing customer preferences that make longevity and profitability in the communications sector particularly challenging. CoreDial communicates frequently with our partners to make sure they have the skills, knowledge, and resources needed to succeed in this competitive and rapidly evolving climate. While we’re confident in our proven ability to deliver the tools
and support we know will lead to
our Partner’s success, it’s critical
we maintain an open-minded and transparent approach that welcomes and relies on feedback from the channel. Real-time, candid feedback is wanted — and needed — to make sure the company’s strategies continue to address the Partners we serve. These insights and perspectives from the
field are invaluable, letting us know what’s working, what needs changing, and, even more fundamentally, if
our product, pricing, and market positioning remain relevant. Many times, technology vendors pay little heed to feedback, whether positive
or negative. Simply put, this is
not the CoreDial way. Alan Rihm, founder and Chief Executive Officer, along with everyone on our management team, places tremendous emphasis on partner communication. In fact, we’ve created an entire workgroup — the CoreDial Partner Success team — whose sole responsibility is to ensure our channel succeeds with cloud communications. And while our partners’ success is a shared, collective vision across
the company, dedicating an internal ecosystem of human capital, processes and technology to this objective demonstrates
our commitment to achieving it. Facilitating productive two-way communication is certainly an important part of this formula. And after each partner interaction, we walk away feeling a little bit smarter than we started, which makes the ongoing dialogue even more essential. CoreDial’s partner network—now exceeding 800 in total — isn’t just a talented and motivated sales channel; they’re
a boots-on-the-ground lens
into the market. Our channel is comprised of professional men and women from all ethnicities and backgrounds. They compete with other talented and motivated providers every day to find the most compelling path to satisfy a
demanding, intelligent, and savvy customer base. Their feedback has always been an essential component for improving our offerings, and, of course, growing the company.
One of the best examples
to illustrate how this dialogue manifests into something tangible is CoreDial’s new Contact Center Certification Program. This initiative was created after a series of candid conversations with partners about the concept of selling contact center solutions into their existing customer base as well as greenfield opportunities available to them. The overwhelming consensus we heard from our partners was “yes, Contact Center is something we want to be offering”, and the majority of this group expressed an eagerness
to get going. That’s when we
leapt into action. We created this program based upon several key parameters, not least of which was the direct input of our channel. The program includes comprehensive technical training, business development and
sales outreach strategies and education to develop autonomous deployment and support capabilities. It’s a program that we’re particularly proud of, and is designed to ensure that partners are readily prepared to replicate
their UCaaS success in the profitable CCaaS space.
For partners who exhibit a prerequisite degree of proficiency that positions them to thrive in the competitive Contact Center market, the Contact Center Certification Program is a logical progression to make them an even more vital resource for their customers and their business communications needs. Certified Partners achieve the freedom to independently pursue, capture, and onboard contact center- specific customers on their own— accelerating time-to-money and time-to-value for their customers.
CoreDial is naturally excited about the Contact Center Certification program, and its potential impact on partner success. But we’re even happier about the route that led us here: the continuous, honest, and productive conversations we have with our partners, and their active participation in the new solutions and initiatives we bring to market. These interactions have always been—and will always be—an essential component of our success.