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                                                                                                                                                                                                                                      nuary/February 2016
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oS, Multi WAN Red
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Every Compa
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feel that 5G buildout will serve as a definite competitive advantage this year and beyond.
Making 5G irresistible
  The ●UCaaS ●Collaboration●Mobility 12CloudQue
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  D eBulletin UCaaS ● Collabora
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PAGE 15
ould Ask Itself
Organizational Design Determ
By Pat Patterso
RUFFIN
first with the latest and greatest technology.
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repared to handle both the new product/
a new decade, the industry giants looking at adjacent areas, we can identify
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continue to strive for 5G supeNriorrittye. l Notepsitfalls that leadership teams should avoid
Telecom MNaonrathgHeimghelantd’Ss auncncuealsBseacon Report Telecom ensuring a successful 5G launch.
Services for Ava
provides evidence of that notion. This year’s survey shows that 72% of telecom leaders
Some consumers will always want to be
about the security of a cloud
ency
by Will Melende
your company
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12 Cloud Questions
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byJasonSerotta, speed up, certain areas are often overlooked
media,entertainment,& – one of those being leadership. Updating
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The Latest Podcasts
PAGE 15
Organizational Design Determines Telecom Management Success
PAGE 23
Nortel Notes Telecom
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how secure is the clo predict security pro security services will by 2019.
With recent high companies like Sony agencies, cloud secu
As we said in Aug cloud’s flexible OpE a subscription-base totally grasp the imp cloud. This can lead well-founded) fears solution. As a result, investing in the priv use of the public clo
According to one more than 1,000 em of 1,154 cloud-based
PATTE
PCI Com
the Cont
Don’t Let
Be Foole
Complac
The PCI Securit established stri that accept cre host of development that utilize contact c
   A new sound
standard
When talk matters
emand for clo surge, driven
in software fle
 The Sennheiser SDW 5000 Series is a flexible range of wireless headsets offering users rich and natural sound, enhanced security and triple connectivity. The two- microphone noise-cancelling system
and own-voice detection technology
work seamlessly together to guarantee exceptional speech intelligibility with every call. Manage all calls and devices with ease with this award-winning DECT headset providing a flexible choice of wearing styles and an array of smart features to increase productivity.
www.sennheiser.com/sdw-5000
 M
speeds and 10
will the average consumer even notice the
how secure is the cloud? No surpri
By Pat Peafftetectrsonf ,aD5iGrencetotwr orfk? Is there a tangible
predict security products and clou
ServicesdifffoerrAenvaceyabetween fast and really fast, and
security services will be a nearly $9
is that difference worth a bigger monthly
by 2019. ud services continues to
payment?
5GismorethaWnjiuthstrsepceedn.tIhtigshaprofilecyber-a by corporations interested
xibility and scalability. But
companies like Sony and U.S. gove
complete re-architecture of how the network
operates to seamlessly connect devices,
agencies, cloud security is in sharp
ud? Noprsouvripdreimseu,latin-baalynsdtsoperations and dedicate
As we said in August, the C-suit
ducts and cloud-based
throughput and capacity in real time.
cloud’s flexible OpEx model (often
The transition from LTE to 5G is similar
be a nearly $9 billion market
a subscription-based cloud service
to the broadband world, where many
companies aretowtoarlklyingrtaospimtphlemimenptlfiicbaetrions of ad
profile cyber-attacks at
networks to homes. The problem is there
cloud. This can lead to well-founde and U.S. government
are very few cases that warrant a fiber
well-founded) fears about the secu rity is inesthwaorpk ifnocauhso.me. Telecom providers began
solution. As a result, many large co
building expensive fiber networks only to
ust, the C-suite likes the
investing in the private cloud, whil
find that consumers didn’t want to pay a
x model (often deployed as
premium for auservoifceththeepyudbidlinc’tctlhoinukd.
d cloud service) but may not
According to one estimate, com
they needed. The simple fact is that most
lications of adopting the
customers can survive off a 25mb/sec to
more than 1,000 employees use an towell-1f0o0umnbd/esedc(caondnenctoiotns.o
of 1,154 cloud-based services, “ran
These same concerns loom over 5G as
well. The challenge is how to convince
many large companies are PATTERSON continue
consumers to pay more for a network that is
ate cloud, while slowing their
not yet ready to differentiate itself from its
ud.
estimate, companies with
P
ployeeseuxpseraiencaev-ebraasgede approach to commercial 5G. There are several ways to differentiate
services, “ranging from
C
rvi
your 5G customer experience from others in R S O N c t o h n e t i i n n ud eu s s t or ny . p a g e 2 1 › ›
Digital journey
I
C
4G LTE predecessor. To truly revolutionize
ces
in-store visits and appointment scheduling.
Simplify the process
d into MELEN part for customers. Although self-
Too often the setup is the most confusing
installation is a growing trend in the market,
skipping the process altogether saves the
customer time, effort and frustration.
Take a page from Amazon’s Frustration-
S) packaging which pre- configures devices with all the necessary
Free Setup (FFT
MELENDEZ he PCI Security Standards C applications, services, and credentials.
, tak
Almost universal intesgtrabtiloisnh–edpasirtirnicgtwgiuthidelines f smart speakers, cameras and TVs, to name a
by Will Melendez,
that accept credit card payme
few – is also a key component of this service.
Executive Vice Presidheonsttooff developments into motion Have AI do the work
Global Sales at Voicet4hNaettutilize contact centers—and c Artificial Intelligence has seemingly endless
(www.voice4net.com)
ct guidelines for companies
o
ea
cust
m
the Contact Ce
Don’t Let Your C
If 5G is the future, so too is an experience entirely devoid of the store. Provide a
pliance in
Be Fooled into
customer journey that warrants the higher
act Center: Complacency
price by focusing primarily on digital
services and capabilities. Develop an online-
first approach to sales, service and support.
Your Clients
This will spare your customers the hassle of
for resellers of contact center soluti
capabilities to improve your enterprise’s
efficiency andcpormofiptalibainlitcyeamrouanda5tGes are rigorous, y Standards Council has
offerings. BuilcdoomutpalinaanpcperocacnhbeasdedeboinlitAaIting, an
to better predict when customers will contact
leniency being offered to violators. dit card payments, setting a
The extent of organizations that
To read this article further please visit
s into motion for industries
https://wp.me/tpo2QP6C3I6-cyowmb pliance is staggering. M
enters—and consequently,
million businesses in the United St
compliance mandates are rigorous, fees for non-
and voice communications, and ar
compliance can be debilitating, and there is little
subject to PCI DSS (Data Security
p
om
l
e
i
r
anc
Executive Vice
Global Sales at
(www.voice4net
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