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The Newsource on UC ● UCaaS ● Collaboration ● Mobility 




July/August 2016
E
R TE
BUDAE 
CRIOPBAY
S  UCRID
BHATIA
FOX
SJOUWERMAN BEZÓN GRECO COLWELL RUFFIN MICHELLI
UBOLYSO
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STAIUB
DST
Contact Center Leaders Demand Meaningful The Importance of Enabling Real


Analytics that Drive Business Value
Time Communications Media

C
Processing in the Cloud
all centers are undergoing a period 
of rapid change, driven by a number 
of technological and demographic
FOX
B
transformations. Millennials, and to some y 2020 estimates are that global IP 
degree Generation X, desire to communicate By Rich Fox, VP and Contact tra c will reach 2.3 Zettabytes per 
with organizations electronically driving Center Practice Leader, Evolve BHATIA
year, mirrored by a rise in connected
adoption of new agent channels. Businesses, IP (www.evolveip.net)
devices to more 26 billion, up from 16 billion 
still wary of the recent recession, are looking in 2015.  ese predictions indicate a broader 
to reduce costs and improve scalability and turn massive amounts of data into actionable by Sanjay Bhatia, Vice President trend of consumer mobile growth in many 
 exibility. Meanwhile, new technologies and intelligence.
of Solutions Marketing & markets, coupled with an explosion in demand
so ware are allowing call center leaders to
Strategy at GENBAND (https:// 
FOX continues on page 5 ››
www.genband.com/)
BHATIAcontinuesonpage 8 ››


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