Page 10 - Telecom Reseller JulAug 2016

10 Telecom Reseller July/August 2016

BHATIA continued from page 8

xed, cable, mobile and OTT IP communication
networks is essential for launching next
generation communication services, as well as Choice, automation, control:
the ability to ensure a smooth network evolution
in the move towards virtualization.
In order to provide adequate media It’s what you deserve from a wholesale VoIP provider.
processing and transcoding support for multiple
communications applications, it’s important to
utilize a common media processing approach
in the NFV cloud that di erent applications
All new customers receive.
can utilize and control. is approach implies
that the applications have separated control
and media processing to allow for independent
scaling and distribution. It allows CSPs to
capture network cost e ciencies by sharing
media resources across multiple virtual network
functions (VNFs) applications such as session
border controllers (SBCs), application servers or
WebRTC Gateways.
Supporting a separated architecture for
control and media processing also allows for the
easy distribution of media to edge data centers. No Porting Fees
e separated architecture of control and media DID
processing also means that there is an allowance s
for distribution and hybrid deployment No Activation Fees
approaches. Hybrid approaches provide CSPs
with exible deployment options and the ability
to introduce network virtualization along with
their in-network deployments while providing
exible migration options from one to the other.
As you can see media processing in the NFV Local and Toll-Free DIDs
cloud can o er CSPs a number of bene ts From 6,500 Rate Centers
including the ability to achieve cost and
performance gains by independently scaling
signaling and media resources for the di erent
requirements of mobile and HD voice, VoLTE,
VoLTE roaming and RCS services. Additionally,
it allows them to dramatically improve service Not ready to commit?
quality and reliability by centralizing signaling
control while localizing media closer to the
customer. It can also create for CSPs a graceful
migration path to the cloud. Most importantly, Sign up for a Free Trial today!
it can create a better end user experience.
Sanjay Bhatia is Vice President of Solutions
Marketing & Strategy at GENBAND where he
oversees the company’s solutions marketing
organization and alignment of GENBAND’s $5 CREDIT
go-to-market strategy across di erent market Give it a test drive and a will be instantly added to your account.
segments including NFV, Cloud, Enterprise. *Take full advantage of 25¢ DIDs, No Porting Fees , and No Activation Fees for 30 days
Uni ed Communications, MSO and
after becoming a new VoIP Innovations’ customer.
Wireless. You can follow him on Twitter at @
SanjayBhatia8. ■
For more information on the Free Trial,
TR
please scan the QR Code to visit our sign up page:
viguy.info/free-tr-aug-16
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