Page 9 - TelecomReseller DecJan 2015 2016

December/January 2016
Telecom Reseller 9

environment where remote employees download applications with their productivity suites. is in the year ahead. Companies that don’t have the adjust their routes accordingly. Analysis of call
tools and apps (whether authorized or not), along type of integration enables things such as driving expertise to build bridges between web presence center data enables managers to identify peak call
with understanding that many of those apps do employee presence based o of calendars and and communications infrastructures (or simply volume times and to sta agents accordingly.
in fact increase worker productivity, will be a o ering click-to-dial options within a document.
don’t want to do it themselves) can utilize the While call analytics is certainly not new, the
balancing act. Also, managing remote workers e use of APIs is important for businesses services of something called a communications availability and ease of access to data is what
isn’t just an IT issue - the proper policies (e.g., because they allow programmers to build tools platform-as-a-service. Companies that o er
continues to improve for companies of all sizes.
BYOD, telecommuting and social media policies) that help people do their jobs more e ectively, and this service intend to do the heavy li ing so that And it is the real-time or near real-time access
should be in place, and business managers must that will always be a trend.
web developers don’t have to know a lot about to data and the way in which companies can
be knowledgeable about the tools and practices communications in order to enable it through immediately use that information to improve
necessary to successfully communicate with
COMMUNICATIONS AND THE WEB
websites and web apps. For companies that have processes “in the moment” that will play an
and manage these remote employees. All of this 2016 embraces the world of web communications. already built these bridges, the next steps will increasingly important role in business-critical
re ects the new reality that having an untethered WebRTC is emerging technology that enables include building things that have never been built decisions going forward. In particular, the
workforce enhances revenue opportunities while developers to easily embed communications before, as Amazon did with the Kindle Fire mayday improved ease of access to data is much more
improving employee morale.
features and functions into web sites and web button. e possibilities WebRTC o ers are simple for SMBs and o ers them more business
apps - without the need for plug-ins, hardware
endless, and many are looking forward to seeing intelligence and operational guidance than they’ve
APIs
or proprietary technology. ings like HTML, how industries utilize this technology in the future.
had previously - giving them more equal footing
Businesses are beginning to understand that if they JavaScript and broad browser support of WebRTC with enterprises in that regard.
want to truly enable the communications of their are all tools developers will use to accelerate the PRODUCTIVE UTILIZATION OF DATA
business processes, they need to do some of the adoption of web communications. It’s predicted It’s expected that by the end of 2016, enterprises CONCLUSION
work themselves. APIs are the rst step in creating that by 2019 there will be 6 billion devices on the will have brought in a leadership role speci cally is shi in the way we work and the convergence
bridges between a business’ own applications
market that support WebRTC. is advancement to handle information management to make
of communications technologies can create a
and third-party so ware programs. Just as more will enable all of those devices to become an sure companies are getting the most from their strong competitive advantage when used to
websites and apps are popping up every day, so
integral part of a company’s communications available data. According to Gartner, “25 percent re ect and accomplish your business objectives.
is the use of APIs, as they are the backbone of infrastructure without involving
of organizations will have a chief data o cer e New Year will continue with an upswing
digital experiences, and more companies are using I included WebRTC on my list of predictions (CDO) in place by 2017.” As the amount of in remote work forces, data analysis and APIs.
them. For example, Sears uses APIs to enable last year, but incorporated it into the bigger trend accessible data constantly increases, so does the WebRTC will gain traction as more companies
developers to create apps that facilitate product of integrating communications features and need to understand it. e availability of data see the potential of their digital experiences, and
searches and identify store locations. Salesforce. functions into virtually every aspect of a business. becomes less important if you aren’t able to easily the role of IT will shi into presenting new daily
com generates nearly 50 percent of its annual $3 For this conversation, I want to mention it within extract it, interpret it and utilize it for decision- tasks. Understanding, planning for and embracing
billion in revenue through APIs. Also, businesses the context of how businesses can utilize the making. For example, drive-time analytics allow business communications developments are vital
of all types are using APIs to integrate their UC
technology and the potential growth it represents
trucking companies to predict tra c patterns and
to the success of your business. n

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