Page 6 - Listing Brochure

PRICING YOUR PROPERTY TO SELL

WHY IS IT IMPORTANT?
Market value is the value of your property as seen through the eyes of a prospective buyer who
has many properties from which to choose. This is why it is crucial NOT to choose an agent based
purely on the highest valuation.

The correct pricing of the property is vital to achieve as high a price as possible in as short a time
as possible, with the least inconvenience to you, the seller. At the time of marketing, your property
must be priced at a level that is competitive with the properties on the market.

A property that incorrectly priced will simply help other properties sell, while your property
remains “for sale”.

BENEFITS OF CORRECT PRICING DISADVANTAGES OF INCORRECT PRICING

Creates an impression of relatively good value. Loses interested buyers.
Increases advertising response. Extends marketing time.
Stimulates buyer interest. Attracts lower offers.
Achieves maximum exposure at optimum time. Reduces advertising response.
Compensates for property’s shortfalls.
Maintains seller’s negotiating advantage. The results:
Buyers are reluctant to make offers.
The results: Competing properties become more attractive.
Maximum price achieved. Property becomes over-exposed.
Marketing period minimised. Lack of buyer interest.
Disappointment and haggling reduced. Seller loses best marketing time - first 3 weeks.
Least disruption and fewer show houses.

Pricing your property as close to the center
of the triangle as possible will guarantee
maximum exposure and the best price for
your property.

WHEN TO ADJUST PRICE?
It is vital to continuously measure market response to the property once it is offered for sale, as
well as to monitor market trends in the area and make the necessary adjustments indicated by
these trends. This is why feedback from agent to seller is so critical and why it is advisable to
select one agent to manage the responsibility of marketing your property.