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In the Black
Story By Molly Clark
Black Friday and Cyber Monday mark the beginning of the holiday shopping season, but what marked the beginning of it all?
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Black Friday of course, it was simply associated with the crash of the gold market on September 24, 1869. By 1961 “Black Friday had caught on in Philadelphia, to the extent that the cities merchants unsuccessfully tried to change the name to “Big Friday” but the name didn’t really catch on till the early 2000’s. But instead of it being a good thing in the 60’s it was a bad thing meaning the Gold Market Crash back in 1869. In 1985 retailers wanted to make “Black Friday” a good thing instead of bad so they made it the kickoff of the Christmas Shopping season. This transition from good to bad was called “Red to Black”. The term Cyber Monday was created by marketing companies to persuade people to shop online. The term was coined by Ellen Davis and Scott Silverman, and made its debut on November 28, 2005 in a shop.org press release. Cyber Monday was created to give online stores a chance against Brick-and-Mortar stores that get a ton of customers on Black Friday. Cyber Monday wasn’t as popular back in 2005 and was the 12th most popular shopping day of the year but has only grown since then. Many online retailers saw an expected rise in sales as Cyber Monday grew, likely as a result of these free market efforts. Cyber Monday has since pushed up sales in the online community and increased shopping rates throughout the holiday season.
any people suspect that Black Friday is a recent addition but it originally started in the
early 19th century. Back then it wasn’t called
With the skyrocketing popularity of online shopping websites such as Amazon©️ and Ebay©️ since the middle of the 1990s, sales
in brick and mortar stores have been in decline . More and more retail giants such as Sears, Books-A-Million, and Toys-R-Us are filing for bankruptcy. Stores that have survived have massively increased their online presence, launching WalMart.com, Macys.com, Target.com, and others. Online shopping has a growth rate of 15 percent compared to the 5 percent rate of growth in traditional stores. Two shopping categories which continue to hold steady with brick and mortar stores are clothes and food. Buying fresh food online is significantly more expensive and it’s nice to know how clothes fit before buying them. But companies are finding ways to make it possible to order food online. They are making it possible to order clothes online and find out how they fit you. With Amazon Prime©️ releasing its new wardrobe feature, where you can get a box of clothes sent to you and then you only pay for what you like then send the others back free of charge, e-commerce could be coming for the clothing industry as well. Amazon©️ also has Amazon Buttons©️ that range from paper towels to Pop Tarts©️. Overall there are some things that seem to be keeping traditional shopping alive but there are also some companies taking over the online industry. As our world becomes more and more dependent on technology so does our shopping.
With the technologies of today more shopping is done online.
The Online Takeover
Story By Logan Saldana Photo By Johannes Reijm