Page 32 - GMBF Business Guide

tips occasionally. Al Adil Trading, under Dhananjay’s leadership, has performed
a key role in bringing more than 9000 Indian products to UAE. The group also
produces more than 700 products within categories like readymade flours,
spices, pickles, jams, Namkeen and instants, under its own brand Peacock. For
the last 38 years, Dhananjay has been providing the Indian Gulf community with
authentic, hygienic and secure Indian foodstuffs. The group encompasses a chain
of 50 modern and spacious super stores, 2 flour mills and a packaging plant.
The Indian arm of his group, Masala King Exports India Pvt. Ltd., successfully
operates from Mumbai. Al Adil Group has established special trade routes in
USA, Canada, Kenya, Switzerland, Italy, Eretria, Kuwait, Oman, Bahrain, Saudi
Arabia and UAE.

Dhananjay always followed the mantra of hard work: Determination, Honesty,
Customer service, Courtesy- which turned him into the Masala King of Dubai. To
succeed in business, one has to change, improve and innovate, be it his products
or his services. He has kept this mantra right from the beginning. 38 years ago he
was running his shops traditionally where the customers ask for products and the
salesperson at the counter delivers. Dhananjay quickly realised the customer’s
mind- they prefer handling products on their own. He then modernised his shops
to turn them into comfortable superstores. Likewise he paid attention to the
development of new products. He implemented state-of-the art packaging
technology and international quality norms to make the products clean and safe.
Recently Al Adil has launched many types of special Atta (wheat flour). Each
type of Atta is made from a different variety of wheat grown and preferred
by the customers of a particular region. Al Adil’s customers only need pure,
hygienic and safe products and the group fulfils their expectations. Dhananjay
can proudly say that in the last 38 years, there hasn’t been a single complaint
from his customers regarding product and service quality.

Besides business, Dhananjay is also known and praised for his philanthropy. He
has donated generously to orphanages, schools for underprivileged children and
social welfare projects run by eminent social workers. He has been honoured

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