Page 24 - Barrow Town Deal Board Agenda 14/4/2020

Barrow Town Investment Plan - Stakeholder Insight Report

2.14 Barrow Borough Council provided Hatch Regeneris with a broad set of keywords which are
associated with Barrow-in-Furness. We linked these keywords to the three Barrow Town
Deal themes of:
• Urban Regeneration and Land Use Planning

• Skills and Enterprise
• Connectivity

2.15 In Figure 2.7 we present each keyword by the number of times it appears in the data, with
colour coding according to which Town Deal theme (if any) it belongs to. This allows us to
see, of keywords associated with Barrow-in-Furness, which ones are actually used when
talking about the town online.

Figure 2.7 Count of the Communication & Marketing Group suggestions of keywords
associated with Barrow, 2019

Data source: Meltwater AI

2.16 Of all the keywords, Port was by a significant margin the most popular, appearing over 930
times in posts detected by Meltwater AI related to Barrow in 2019, underlining the
importance of the town’s maritime and shipbuilding heritage.

6