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Table of Contents






















                                                                                    0.0  INTRODUCTION               4
                                                                                    1.0  BRAND PROFILE              6
                                                                                    2.0  BRAND ARCHITECTURE         10
                                                                                    3.0  SIGNATURES                 12
                                                                                    4.0  COLOR                     20
                                                                                    5.0  TYPOGRAPHY                22
                                                                                    6.0  Á LA CARTE                26
                                                                                    7.0  PHOTOGRAPHY               28
                                                                                    8.0  FILE NAMING GUIDELINES    32
                                                                                    9.0  CONTACT INFORMATION       34




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