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Who We Are – Brand Attributes
BOLD VIBRANT THOUGHTFUL
The ORA is determined. We promote and protect our We are innovative and energetic. We continuously We are here for our members. We are a consistent and
members. We are strategic in empowering our members work to inspire and motivate our members to reliable source of helpful information that will help propel
to participate in public policy, helping to contribute to our be successful. our members success.
industry’s collective success.
QUALITY INFLUENTIAL WARM
The ORA is celebrating our 95th anniversary. We use our Together, we can create change and build connections, We want the Ohio Restaurant Association to be a place
experience and roots to provide the highest quality value which will help to support and grow the restaurant where restaurant operators large and small, from all
to our members. They are the reason we exist. industry statewide. When our restaurants succeed, we around the state can come together to create a stronger,
all succeed. and more unified Ohio restaurant industry.
Why We Do This – Core Brand Values
EXCELLENCE STEWARDSHIP INTEGRITY PASSION RELEVANCE LEADERSHIP
We deliver what we We embrace a servant- We do the right thing - no We care. Passion is the We consistently deliver We empower our
promise and go beyond leadership mindset. ORA matter what. Honesty, energy, commitment and member value by members to pursue their
what is expected to achieve members come first in transparency and enthusiasm that inspires practicing innovation and dreams and realize their
exceptional results. We everything we do. accountability are at the us to serve our members thought leadership. goals of achieving high-
demonstrate excellence core of our organization. and cultivate meaningful performance businesses
by challenging each other relationships. We value
to reach the highest levels the creativity, dedication,
of professionalism and courage, & spirit that drives
leading by example. us beyond the ordinary.
Promise – Value Proposition Key Messages
A reliable advocate for restaurants in Ohio, and a valuable Dedicated to the Success of Ohio’s Restaurant Industry.
resource to help make the Ohio restaurant industry more successful. Restaurant Dreams Live and Stay Alive with Us.
Personality & Voice Connecting the Ohio Restaurant Industry.
THE Authority for Ohio Restaurants.
Experts in bringing quality resources to the Ohio restaurant industry;
male/female, educated/uneducated, suburban, urban & rural, trustworthy, Every Member Matters.
experienced, advocates, determined and driven. PROMOTE. PROTECT. PARTNER
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