Page 23 - Fujifilm Exposure_1 Michelle Pfeiffer_ok

“. . . a great
little silent
Snapper called
the Fujifilm
DS-7 Digital...”
Amateur Photographer, the bible that almost every photographer subscribes to, reckons it’s the best around, while MacUser also calls it a “best buy.” That’s the award-winning Fujifilm DS-7 digital camera which MacWorld hails too as its “editor’s choice” for “film-makers in a hurry.”
“The Fuji DS-7 is the best of the current bunch of digital cameras both in terms of image quality and ease of use. With a clear bright LCD panel and simple controls which are both well arranged and organised, as well as the automatic exposure, this camera copes extremely well with most lighting situations,” says a recent MacUser review to its wide creative readership.
Praise indeed for this superb little camera which has quickly become an industry standard in high tech digital technology, and what’s more in a highly competitive market place.
Along with the high quality LCD screen, it BFUJIDP121DVCPROmakes pioneering use of the SmartMedia card for image storage, has a ready-to-go package of rechargeable batteries, computer interfaces and, of course, PhotoDeluxe imaging software.You can just imagine the advantages. An unobtrusive cam- roadcasters have been long demanding a A world leader for more than a decade in the era for those still shots you need on set or on new tape which would realise the seem- field of broadcast-use metal videocassette, Fujifilm location. Captured completely, silently with no ingly incompatible goals of compact size has been refining ATOMM technology since first shutter noise, these are images you can see and high image quality. In response to this introducing it in 1992. straight away, that you can reshoot if necessary plea for a compact component digital This latest upgrade offers a wide range of fea- time after time without having to worry about
acquisitionformat,FujifilmhasintroducedDP121 tures leading off with the obvious advantages changingafilminbadweather!
DVCPRO broadcast-use digital videocassette for use on Panasonic DVCPRO systems.
These, in effect, apply Fuji Photo Film’s ATOMM II (Advance Super Thin Layer & High Output Metal Media) technology metal tape to the development of the DVCPRO system.
To produce DP121 video cassettes, the simul- taneous application of an ultra-thin layer of high energy metal magnetic particles and a layer of ultra fine non-magnetic (titanium) particles are coated on to the base material. This double coat- ing yield an exceptionally flat and smooth magnet- ic layer that significantly reduces spacing loss, resulting in low error rates.
In addition to meeting the high density digital requirement of the system, the new videocassette, first introduced late last year, offer reliability and durability that are characteristic of metal particle coated media compared to metal evaporated media. They also offer superior digital age perfor- mance and quality and are designed to meet the most demanding professional and broadcast requirements with confidence.
afforded by the high density metal particle ATOMM-II technology.
The ultra-fine high-energy metal magnetic parti- cles are half the size of those used in Fuji’s M221E Hi8 videocassettes, while ultra-thin magnetic layer - the thinnest ever used on broadcast-use metal tape - ensures high output and high C/N ratio.
Superior transport stability and dura- bility under adverse conditions can be guaranteed because of a combination of a new high-polymer binder, a new lubri- cant and a newly-developed back-coat- ing material. At the same time, superior characteristics help maintain high quali- ty and long term achievability.
Finally, the highly precision-engi- neered cassettes shells are tightly sealed to guarantee dust and dirt do not cause error rates to rise. In addi- tion, transparent soft cases ease video- cassette identification. The net result is that tape performance is properly maximised. ■ ROGER SALIS
Theimagesdon’tneedprocessingandcanbe downloaded straight into a PC, Mac or lap-top or else be networked via transmission by phone line, ISDN or Internet. What better way of getting pub- licity shots and then being able to send them back to picture desks within moments. ■