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FILM STOCK FOR AWARD WINNERS
FUJIFILMSCOOPS
‘SCIENTIFIC&ENGINEERING’ ®
ACADEMYAWARDFOR ETERNA-RDI STOCK
Photo: Hiro Sakai and Masaaki Miki accept Scientific and Engineering Awards for the design and development of Fujicolor ETERNA-RDI digital intermediate film, which was designed exclusively to repro- duce motion picture digital masters
TheOscar® wasawardedin recognition of the significant picture quality and workflow improvements made possible in the moviemaking process through the development of
TheETERNA-RDIemulsiontechnology also achieves less colour cross-talk for exacting reproduction.
Its expanded latitude and linearity provides superior highlights and
ujifilm has been presented with Fa prestigious award for its
acclaimed Fujicolor ETERNA-RDI intermediate film. The Academy of Motion Picture Arts and Sciences selected Fujifilm to
receiveanAcademyAward® forits development of ETERNA-RDI, the first motion picture film in the world designed specifically for use in converting digital image data to negative film.
Fujicolor ETERNA-RDI. The Academy made this comment on the film: “The Fujicolor ETERNA-RDI
Type 8511/4511 digital intermediate film has thinner emulsion layers with extremely efficient couplers madepossiblebySuper-NanoCubic Grain Technology. This invention allows improved colour sensitivity with the added ability to absorb scattered light, providing extremely sharp images.
shadows in a film stock with exceptional latent image stability.”
Jerry Deeney, Marketing Manager for Fujfilm Motion Picture UK commented: “We take great pride in listening to the needs of our customersinthePost-Production industry. We are proud that ETERNA-RDI has achieved this fantastic accolade and we will continue to develop our Post- Production stocks as technology and our customers needs evolve.”
The use of digital technology
in the making of motion pictures, especially in the editing and visual effects process, is widespread; yet the majority of cinemas still present on silver halide film. To bridge this digital/analogue gap the moviemaker must convert the
digital master to intermediate film.
However, since no intermediate film had been specially designed for this application there had been a large disparity in image quality between the digital master and the film reproduction, resulting in a strong industry demand for something better. Fujifilm answered that demand by introducing ETERNA-RDI, the first specialised film for digital recorder output that dramatically improved the image quality of film recording.
For more information on Fujicolor ETERNA-RDI intermediate film visit: www.fujifilm.co.uk/motion
4 • EXPOSURE • THE MAGAZINE • FUJIFILM MOTION PICTURE