Page 18 - Fujifilm Exposure_19 Spider_ok

Over the past five years we have profiled more than 65 cameramen not to mention a number of different com- panies in EXPOSURE MAGAZINE. As Fujifilm UK celebrates its Silver Anniversary this year, we thought it was an appropriate opportunity to offer you an insight into one of the world’s leading imaging manufacturers.
It is a quarter of a century since Fujifilm established a base of opera- tions in the UK and Ireland. Since then the world has seen an unprecedented growth in new technologies, the so- called “second industrial revolution”
and a revolution in which we have often played a defining role.
Fujifilm was founded in 1934 as Japan’s pioneer manufacturer of motion picture film. Today Fujifilm is one of the world’s leading manufactur- ers and marketers of imaging, photofin- ishing and information products.
Our product range includes con- sumer and professional films and cam- eras; photofinishing systems; colour papers; digital cameras and printers; computer data storage products; graphic arts films, plates equipment and chemistry; audio tapes; instant
cameras and films; x-ray films and equipment; and, of course, video tapes and motion picture films.
Fuji Photo Film Co Ltd is listed on the Tokyo stock exchange and consists of over 75 principal subsidiaries world- wide with over 36,000 employees.
Our commitment to research and development – a constant search to make things even better – forms the basis for our success. Indeed we plan to invest over 6% of our total sales revenue for 2001 on R&D.
Of that revenue, 50% is made up of products that did not exist three
years ago; since 1999 Fujifilm has reg- istered an average of 5,000 patents per year in Japan. It is only through the pursuit of continuous improve- ment that Fujifilm has been able to create revolutionary products and solutions across a range of industries. Here are just a few:
Our Super CCD technology, intro- duced in the FinePix 4700 Zoom digital camera in 2000, is a development that has advanced the performance and expectation of digital photography.
By turning the standard CCD grid of light receptors through 45 degrees, Fujifilm’s engineers have been able to increase their density and, most importantly, provide real ‘in between’ information that conventional grids can only interpolate.
Second generation Super CCD, offering an output equivalent to six million pixels in a consumer digital camera, followed this year in the form of the FinePix 6800 and 6900 zoom. Fujifilm has held number one
Photos main: “Hoodoos”, Escalante, Grand Staircase, Utah, photographed by Joe Cornish on Fujichrome Velvia; Fujifilm’s international headquarters in Tokyo; ATOMM, Fujifilm’s cutting-edge technology Computed Radiography Systems bring a new dimension to medical imaging; F. A. Porsche’s acclaimed design concept for the FinePix camera range
EXPOSURE • 16 & 17
FUJIFIL
FUJIFIL
M
M