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position in the UK digital camera market since 1998.
Our X-ray Systems business unit supplies a full range of products for both medical and industrial imaging, including the revolutionary Computed Radiography electronic imaging systems.
Our innovations have included the introduction of Fujifilm Rare Earth screens, the largest change in radiog- raphy for many years. Screens moved away from their Calcium Tungstate format to using rare earth phosphors that were more active.
This meant patient radiographic dose could be reduced and the quality of diagnosis improved. We also intro- duced the first operational daylight mammography system in the UK.
ATOMM technology (Advanced super Thin layer and high Output Metal Media) is an ultra-high-density recording media consisting of a super-thin layer of metal particles coated over a non-magnetic layer of titanium compound.
(Source: GFK)
This exclusive dual- coating system is the heart of ATOMM tech- nology and its perfor- mance benefits include: higher output at shorter wavelengths, lower noise and fewer dropouts, superior dura- bility and greater archival stability.
ATOMM technolo- gy is responsible for a number of very suc- cessful commercial applications – in con- sumer products, com- puter data storage products and profes- sional broadcasting products. It formed the basis for the introduc- tion of the ZipTM disk. The ZipTM drive became one of the fastest grow- ing products in the history of the data storage industry.
No matter whose name you see on the ZipTM disk pack-
aging, ATOMM technology is the key to its high capacity. In 1996, the first professional video tape format utilis- ing second-generation ATOMM-II tech- nology, DVCPRO, was introduced.
Our Graphic Systems division is a key supplier of state-of-the-art pre- press solutions to the commercial print, newspaper and graphic arts markets. Its major breakthroughs have all been in the last six years.
In that time we have brought printing plates, film and proofing con- sumables to the world’s mass markets that typify all the Fujifilm strengths of quality and consistency.
We have also introduced pre- press hardware including the Sumo Luxel F-9000 imagesetter. The Sumo is the fastest, most technologically advanced B1 imagesetter available in the world today and is the first image- setter to use multiple lasers to image film simultaneously.
The Super F-Series range of motion picture films incorporates two key technologies, SUFG and DIR, to deliver significantly improved grain structure and sharpness.
The newly developed flat, hexag- onally shaped grain structure allowed smaller grain size – just 1/3 the size of conventional grain – with no loss in emulsion speed. The grain struc- ture was further designed to allow each grain to gather surrounding photons generated at the time of exposure, for extremely efficient latent image formation.
Our Super DIR Couplers provide more precise control over the release of development inhibitors between adjacent layers of emulsion during processing. Two-stage Timing DIR Couplers further refine this process through a two-stage chemical reaction, enhancing edge effect for
dramatically increased
sharpness and clarity.
We have, of course, also made advances in con- ventional film and cameras. In 1987 we introduced the world’s first 35mm single use camera, the aptly named Fujicolor QuickSnap.
We played a leading role in the five-brand worldwide Advanced Photo System launch, which saw Fujifilm deliver the most comprehensive range of cameras, film and photo processing equipment.
In 1989 we launched
Fujicolor Reala film - the
first to use four colour lay-
ers to reproduce colour as seen by the human eye and our Fujichrome Sensia remains the top-selling process-paid slide film in the UK.
In a world where technology is evolving at a heady pace, it takes a company with a heritage of innovation such as Fujifilm’s to remain, always, at the crest of the wave. ■
Energy conservation is so advanced, film production now uses only 40% of the energy that was required 10 years ago. A very visible example of our concern for the environment can be found at our Ashigara factory in Japan, where colourful Koi carp swim in pools of recycled waste water.
Fujifilm is now the world’s number one hardware brand – more Fujifilm cameras, both conventional and digital, are sold than any other brand.
silver anniversary
ENVIRONMENTAL P CONCERNS
hotography, particularly photo chemicals can be toxic and environmentally destruc- tive. For many years, Fujifilm’s top management have made
the protection of the natural environ- ment a fundamental principle of the Company’s operating philosophy.
This commitment is not just a passing fad; it was shown as early as 1965 when Fujifilm Tokyo set up an anti-pollution committee to monitor the effects of our manufacturing activities.
Over the last thirty-five years, environment-friendly improvements both to the products and the manu- facturing process are comprehensive and too numerous to list.
One example is the recycling of waste material which is a way of life at Fujifilm. In silver recovery, not even the tiny 5.2mm bits of film perforated out of motion picture film are overlooked, while other wastes such as iron, card- board, tin cans and plastics are regular- ly recycled and nearly all cellulose tri- acetate and polyester scraps are ploughed back into production.
M UK CELEBRATE THEIR 25TH ANNIVERSARY
M UK CELEBRATE THEIR 25TH ANNIVERSARY
Photo above: Colourful Koi carp swim in pools of recycled waste water at our Ashigara factory in Japan