Page 6 - PBC Sales_all

FLAT 7, MITRE HOUSE, 124 KING’S ROAD, SW3 4TP – MARKET APPRAISAL
INSTRUCTIONS
We note that you intend to bring the property to the market in the near future for sale but that this is likely to be dependent on your success with finding an onward property in Poundbury and possibly when the building works finish across the road from you on the corner of Wellington Square.
THE PROPERTY
A well proportioned, lateral, one bedroom, long leasehold flat, located on the top floor (with lift) at the front of an Art Deco inspired building, overlooking the King’s Road; close to Sloane Square.
THE MARKET
Current market conditions remain more challenging than 2-3 years ago with increased Stamp Duty (S.D.L.T), additional tax implications for overseas owners and to a lesser extent, the perception of Brexit negotiations all playing a significant role.
However, Prime Central London residential property remains a robust asset class and is still seen by those wishing to buy as a relatively safe and desirable long-term investment. Whilst there may be less transactions across the board, there is still activity and extremely well positioned buyers, whether domestic or international who wish to purchase a property such as yours.
The market is more price sensitive now than the 3-4 years prior, but good results are still very achievable. What we feel is hugely important though is that you receive honest and simple, practical advice about your property from your chosen agent and that it’s always introduced to buyers in a positive and highly proactive manner.
METHOD OF SALE
We recommend the property is offered for sale on the ‘open’ market by private treaty. We would propose it is brought to the market with maximum impact to encourage prospective purchasers to view in order to generate competitive interest.
MARKETING
Once instructed, our professional photographer will produce high quality images, draw an accurate floor plan and if required, arrange for an Energy Performance Certificate to be carried out.
We will write a comprehensive description of your property and its location and produce a stunning brochure.
Your property will be presented on our website as well as gaining exposure the leading property portals, including ‘Rightmove’
and ‘OnTheMarket.’ We invest heavily in the portals, ensuring that your property receives maximum exposure.
We have an extensive, active database of buyers currently seeking properties such as yours.
Our objective will be to ensure that these applicants, together with agents who act exclusively for buyers, will be forwarded sales particulars at the outset of the marketing campaign in order to generate early interest.
Your property will also appear in our new back-lit window display on Beauchamp Place, which benefits form prominent, international footfall resulting in ‘off the street’ direct enquiries.
VIEWINGS
Our expert team will promote your property, handle all enquiries and accompany prospective buyers around the property on your behalf. We would
always arrange for all members of a lettings or sales teams to visit the property prior to a marketing launch and ideally meet you to have first-hand knowledge of your position and expected outcomes.
GUIDE PRICE
It is important in the current market that the quoted guide price is perceived to be at a realistic level in order to generate early interest.
After further market research, studying availablecomparable information and discussing with colleagues, we confirm our recommendation to quote a guide price of £1,150,000 which based on the assumed size of your property at 650 square feet, equates to £1769 per square foot.
The advice we have given you is purely a market appraisal and a realistic opinion on a price should you come to the market, not a formal valuation. This should be for private use and marketing purposes only. It may not be relied upon by anyone else or for any other purpose.
FEES AND COSTS SCHEDULE
We have already provided you with a copy of our standard Terms of Business for the sale of the property.
We confirm our commission will be calculated at the rate of
2% + VAT of the agreed sale price on a Sole Agency basis.
So assuming the property is sold at our recommended guide price, our fee would be £23,000 + VAT.
The costs of all our initial marketing such as professional photographs, a floorplan and online and printed advertising is all covered by Carter Jonas and not charged to you the client.
CARTER JONAS
Established in 1855, we are experienced in selling and letting all types of properties, in all types of areas. The combination of our expert knowledge and professional expertise across our network of 36 offices in the UK, including 12 in central London, gives us the unique advantage of local insight with national reach.
This is precisely why our clients put their trust in us and why our first ever estate client is still with us today, after more than 160years.
Naturally, we would love to assist you with your property and look forward to working hard in order to achieve the best possible outcome for you.
Yours Sincerely,
Charles Fraser-Sampson
Associate Partner - Head of Residential Sales
0207 590 4698
0782 7851 807 charles.fraser-sampson@carterjonas.co.uk