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INDY•RAMA
RECAP
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NEW FEATURES
The Indy Rama App was introduced for the rst time as well, which proved to be useful as attendees navigated the self- guided tour. Complete with detailed information about the homes, quick access to mobile directions from house to house, and a calendar of events involving the restaurant and brewery partners, 18% of attendees were using the app throughout the weekends.
FOCUS
Downtown Indianapolis continues to evolve and rede ne itself as a community exploding with new opportunities, and our builders understand that they are selling much more than a house downtown these days. They are selling an all-inclusive urban lifestyle. Indy Rama’s goal was not only to promote the houses, but the comprehensive experience of downtown living by incorporating cultural, green space, restaurants and schools information from each of the neighborhoods into the event site and promotions. Beautiful weather both weekends allowed for attendees to explore the neighborhoods, experience the
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