Page 10 - Blouberg Marketing Kit 3.indd
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SOLE MANDATE OPEN MANDATE
A PERSONALISED FOCUSED MARKETING You run the risk that none of the agents will put
& ADVERTISING PLAN will be developed to time and effort into actively marketing or
suit your needs. Activity will be monitored & advertising your property.
controlled. Sole mandates receive preferential
treatment.
A SINGLE AGENT interacts with you to under- Open mandate properties tend to be
stand your requirements. This agent assumes ADDED to the pot of properties for sale.
responsibility & accountability.
A sole agent allows BUYERS TO COMPETE On open mandates, AGENTS compete, based
for the property, thereby maximising realised on price thereby COMPROMISING THE PRICE.
selling price.
Continuous feedback from your agent allows for Mismanagement of price often results
careful PRICE MANAGEMENT over time, there- in a LOWER PRICE being realised.
by maximising the realised selling price.
A sole agent is ACCOUNTABLE to you for Agents are LESS ACCOUNTABLE on open man-
results and under pressure to perform therefore dates and treat all clients equally.
much more will be done to get results.
Real Estate PRINCIPALS monitor and track the Managers don’t necessarily monitor AGENTS’
service provided by their agents, especially on PERFORMANCE on open mandates.
their sole mandates.
Your sole agent will NEGOTIATE WITH With an open mandate, buyers will seek out
POTENTIAL BUYERS to get the highest the agent who will offer them the property at
price for your property. the LOWEST PRICE. The property may be ad-
vertised at various prices.
Less likelihood of COMMISSION DISPUTES. With more than one agency handling your
property, COMMISSION DISPUTES
may arise.
You have the PEACE OF MIND of knowing that Multiple agents frequently mean multiple
only one responsible party has access to your keys – and possibility of COMPROMISED
property. Security, privacy, control and viewing SECURITY, unwanted risks and incidents.
access is better managed.
