Page 69 - The Dental Entrepreneur
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The Dental Entrepreneur
An individuals potential performance can accurately be predicted and the right mix and
balance of team members put together. The objective is to create a synergistic group that
can perform at a higher level than is possible from the same group functioning independently.
Kolbe.com
Outsourcing Office Systems
Outsourcing certain office functions is an entirely new category that I am pretty excited about.
There are some specific instances that it makes total senses both economically,emotionally,
and from a stress management standpoint,to look for outside help.
Phone Coverage and Call Tracking
Answering services and call tracking services are some of the fastest growing outsourced
areas in dentistry. I have lectured for years about the overlooked opportunities in mis
management of phone calls both during office hours and when the office is closed. There are a
growing number of dental specific services that offer per call pricing and subscriptions. There
are also services that record your office calls and provide coaching and performance metrics
for your team.
Call tracking allows you to measure the performance of individual marketing pieces by the
assignment of a unique phone number. The ability to accurately measure the ROI of a
marketing campaign is now within reach by the use of an assigned phone number.
Breakaway Dental
Dr Scott Leune of Breakaway Dental is one of the first to offer true a la carte support services
for the dental offices. I think this makes complete senses for a variety of services. The ones
that I think are virtual no brainers are:
•Insurance Verification
•Managing Insurance Claims and Re-submissions
•EOB’s and processing insurance claims
Breakawaypractice.com
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