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INTERNAL COMPARISON OF AIA INSURANCE COMPANY (2016,2017,2018)

                                                    PROFITABILITY RATIO


               1.  Return on Asset

                                                      Return on Asset

                        2%
                        2%                                                             1.86%
                                      1.80%
                        2%
                                                               1.60%
                        1%
                                      2018                     2017                     2016
                                                        2018   2017  2016


                       This ratio measures how profitable a company is relative to its total assets. A high ROA

               indicates that management is effectively utilizing the company’s assets to generate profit. Based
               on 3 years analysis, there is downward trend and then upward trend which are from 1.86% (2016)

               to 1.60% (2017) and then increase to 1.80% (2018). Improvement that can be done to increase
               their ROA is reducing company expenses. AIA company can reduce their expenses such as
               reduce management cost, restructuring cost and service level agreement charges.


               2.  Return on Equity


                                                      Return on Equity
                        20%
                        18%           19.29%                                            18.80%
                        16%                                    17.02%
                        14%
                                       2018                     2017                    2016

                                                        2018   2017  2016


                       Return on Equity measures how much profit the shareholder’s investment has generated.

               A  higher  ROE  percentage  indicates  that  shareholders  are  receiving  a  better  return  on  their
               investment. Based on 3 years analysis, there is declined and then went up trend which are from
               18% (2016) to 17% (2017) and then increased to 19%. Return on equity in 2018 is higher than

               2017,  that  means  company  used  its  debt  effectively  so  that  net  income  is  increasing  while
               Common Equity is decreasing. One of the ways to improve their ROE is increase profit margins.




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