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KEY       6.9    Use the CARS test to determine information quality
                                    on the Internet.


                 CREDIBILITY            ACCURACY                  REASONABLENESS          SUPPORT
                 Examine whether a      Examine whether           Examine whether         Examine whether a source
                 source is believable    information is correct—   material is fair,      is adequately supported
                 and trustworthy.       i.e., factual, comprehensive,   objective, moderate,   with citations.
                                        detailed, and up to date    and consistent.
                                        (if necessary).
                 What are the author’s   Is it up to date, and is that   Does the source    Where does the information
                 credentials?           important?                seem fair?              come from?
                 Look for education and   If you are searching for a work of   Look for a balanced   Look at the site, the sources used
                 experience, title or position    literature, such as Shakespeare’s play   argument, accurate claims,   by the person or group who
                 of employment, membership   Macbeth, there is no “updated”   and a reasoned tone that   compiled the information, and the
                 in any known and respected   version. However, you may want   does not appeal primarily to   contact information. Make sure
                 organization, reliable contact   reviews of its latest productions. For   your emotions.  that the cited sources seem
                 information, biographical   most scientific research, you will           reliable and that statistics are
                 information, and reputation.  need to rely on the most updated           documented.
                                        information you can find.

                 Is there quality control?  Is it comprehensive?  Does the source seem    Is the information
                                                                  objective?              corroborated?
                 Look for ways in which the   Does the material leave out any
                 source may have been   important facts or information?   While there is a range of   Test information by looking for
                 screened. For example,   Does it neglect to consider   objectivity in writing, you   other sources that confirm the
                 materials on an organization’s   alternative views or crucial   want to favor authors and   facts in this information—or, if
                 website have most likely been   consequences? Although no one   organizations who can control   the information is opinion, sources
                 approved by several members;   source can contain all of the   their bias. An author with a   that share that opinion and back
                 information coming from an   available information on a topic,    strong political or religious   it up with their own citations. One
                 academic journal has to be   it should still be as comprehensive   agenda or an intent to sell a   good strategy is to find at least
                 screened by several people   as is possible within its scope.  product may not be a source    three sources that corroborate
                 before it is published.                          of the most truthful material.  one another.

                 Is there any posted    For whom is the source    Does the source seem    Is the source externally
                 summary or evaluation    written, and for what   moderate?               consistent?
                 of the source?         purpose?
                                                                  Do claims seem possible, or   Most material is a mix of both
                 You may find abstracts of   Looking at what the author wants   does the information seem   current and old information.
                 sources (summary) or a   to accomplish will help you assess   hard to believe? Does what   External consistency refers to
                 recommendation, rating, or   whether it has a bias. Sometimes   you read make sense when   whether the old information
                 review from a person or   biased information will not be   compared to what you already   agrees with what you already
                 organization (evaluation).   useful for your purpose; sometimes   know? While wild claims may   know. If a source contradicts
                 Either of these—or, ideally,   your research will require that you   turn out to be truthful, you   something you know to be true,
                 both—can give you an idea   note and evaluate bias (such as    are safest to check every-  chances are higher that the
                 of credibility before you   if you were to compare Civil War   thing out.  information new to you may
                 decide to examine a source    diaries from Union soldiers with           be inconsistent as well.
                 in depth.              those from Confederate soldiers).

                 Signals of a potential   Signals of a potential lack   Signals of a potential    Signals of a potential lack
                 lack of credibility:   of accuracy:              lack of reasonableness:  of support:
                 Anonymous materials,   Lack of date or old date,   Extreme or emotional   Statistics without sources,
                 negative evaluations, little    generalizations, one-sided views   language, sweeping   lack of documentation, lack
                 or no evidence of quality   that do not acknowledge opposing   statements, conflict of   of corroboration using other
                 control, bad grammar or   arguments              interest, inconsistencies or   reliable sources
                 misspelled words                                 contradictions                                       Reading, Research, and Writing

               Source: Harris, Robert. “Evaluating Internet Research Sources.” VirtualSalt, November 22, 2010. From http://www.virtualsalt.com/evalu8it.htm



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