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58ConclusionThough Owens is firmly and completely out of the photography and craft beer business, his experiences inform his current venture, American Distilling Institute (ADI), founded in 2003. During the trip across America funded by the sale of American Brewer, Owens visited and photographed some of the small, independent, and traditional distilleries that he was introduced to when creating the American Brewer and Distiller Directory. After returning from his trip, Owens was having a beer at the Bistro (a craft beer bar that opened in 1994 down the street from Buffalo Bill%u2019s that hosts numerous annual hoppy beer festivals) when he chatted with a young man reading a book on how to flip real estate.176 Owens concluded that he was not chasing a dream, only chasing money. Owens declared that he would start a new business that he was passionate about. He went directly to the Alameda County Clerk-Recorder%u2019s Office and filed a fictitious business name or DBA for American Distilling Institute, LLC, (ADI) and started the process of setting up %u201cthe voice of craft distilling.%u201d177ADI promotes craft spirit producers, independently-owned distilleries who produce fewer than 52,000 cases of liquor per year using tradition methods.178 ADI offers legal advocacy and hosts conferences, workshops, and spirits competitions. Owens publishes Distiller Magazine, an annual directory of craft distillers, and White Mule Press, a niche producer of publications about spirits. ADI%u2019s first event at St. George Spirits in Alameda, California had 77 participants interested in hearing about craft spirits. In 2017, 802 craft spirits from numerous US and international small, independent, and traditional distilleries were entered in numerous categories at the 11th Annual Judging of Craft Spirits. Through the American Distilling Institute, Owens continues to inspire creative, independent entrepreneurs in a craft industry.